Main Article Content
Adolphs, R. (2003). Cognitive neuroscience of human social behaviour. Nature Reviews Neuroscience, 4(3), 165-178. https://www.doi.org/10.1038/nrn1056
Amichai-Hamburger, Y. (2002). Internet and personality. Computers in Human Behavior, 18(1), 1-10. https://www.doi.org/10.1016/S0747-5632(01)00034-6
Amichai-Hamburger, Y. & Ben-Artzi, E. (2000). The relationship between extraversion and neuroticism and the different uses of the Internet. Computers in Human Behavior, 16(4), 441-449. https://www.doi.org/10.1016/S0747-5632(00)00017-0
Baek, K., Holton, A., Harp, D. & Yaschur, C. (2011). The links that bind: Uncovering novel motivations for linking on Facebook. Computers in Human Behavior, 27(6), 2243-2248. https://www.doi.org/10.1016/j.chb.2011.07.003
Barasch, A. & Berger, J. (2014). Broadcasting and Narrowcasting: How Audience Size Affects What People Share. Journal of Marketing Research, 51(3), 286-299. https://www.doi.org/10.1509/jmr.13.0238
Berger, J. (2014). Word of mouth and interpersonal communication: A review and directions for future research. Journal of Consumer Psychology, 24(4), 586-607. https://www.doi.org/10.1016/j.jcps.2014.05.002
Berger, J. & Milkman, K. L. (2012). What Makes Online Content Viral? Journal of Marketing Research, 49(2), 192-205. https://www.doi.org/10.1509/jmr.10.0353
Berger, J. (2011). Arousal Increases Social Transmission of Information. Psychological Science, 22(7), 891-893. https://www.doi.org/10.1177/0956797611413294
Botha, E. & Reyneke, M. (2013). To share or not to share: The role of content and emotion in viral marketing. Journal of Public Affairs, 13(2), 160-171. https://www.doi.org/10.1002/pa.1471
Cappella, J. N., Kim, H. S. & Albarracín, D. (2015). Selection and Transmission Processes for Information in the Emerging Media Environment: Psychological Motives and Message Characteristics. Media Psychology, 18(3), 396-424. https://www.doi.org/10.1080/15213269.2014.941112
Chi, C. (2017, February 10). How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube. Retrieved from https://blog.hubspot.com/marketing/how-long-should-a-video-be-on-native-video-platforms
Clark, R. A. & Delia, J. G. (1979). Topoi and rhetorical competence. Quarterly Journal of Speech, 65(2), 187-206. https://www.doi.org/10.1080/00335637909383470
Correa, T., Hinsley, A. W. & de Zúñiga, H. G. (2010). Who interacts on the Web?: The intersection of users’ personality and social media use. Computers in Human Behavior, 26(2), 247-253. https://www.doi.org/10.1016/j.chb.2009.09.003
Cruz, C. M. L., De Medeiros, J., Hermes, L. C., Marcon, A. & Marcon, É. (2016). Neuromarketing and the advances in the consumer behaviour studies: A systematic review of the literature. International Journal of Business and Globalisation, 17(3), 330-351. https://www.doi.org/10.1504/IJBG.2016.078842
Dafonte-Gómez, A. (2014). The Key Elements of Viral Advertising. From Motivation to Emotion in the Most Shared Videos. Comunicar, 22(43), 199-207.
Damasio, A. R. (2001). Emotion and the human brain. Annals of the New York Academy of Sciences, 935, 101-106. Retrieved from Scopus.
Denzin, N. (1978). The research act. A theoretical introduction to sociological methods. New York: Mc Graw Hill.
Dobele, A., Lindgreen, A., Beverland, M., Vanhamme, J. & van Wijk, R. (2007). Why pass on viral messages? Because they connect emotionally. Business Horizons, 50(4), 291-304. https://www.doi.org/10.1016/j.bushor.2007.01.004
Eckler, P. & Bolls, P. (2011). Spreading the Virus: Emotional Tone of Viral Advertising and Its Effect on Forwarding Intentions and Attitudes. Journal of Interactive Advertising, 11(2), 1-11. https://www.doi.org/10.1080/15252019.2011.10722180
Ehrenberg, A., Juckes, S., White, K. M. & Walsh, S. P. (2008). Personality and self-esteem as predictors of young people’s technology use. Cyberpsychology & Behavior: The Impact of the Internet, Multimedia and Virtual Reality on Behavior and Society, 11(6), 739-741. https://www.doi.org/10.1089/cpb.2008.0030
Ekman, P. (2016). What Scientists Who Study Emotion Agree About. Perspectives on Psychological Science: A Journal of the Association for Psychological Science, 11(1), 31-34. https://www.doi.org/10.1177/1745691615596992
Ekman, P. & Friesen, W. V. (1975). Unmasking the face. Englewood Cliffs, NJ: Prentice-Hall.
Feinberg, M., Willer, R., Stellar, J. & Keltner, D. (2012). The virtues of gossip: Reputational information sharing as prosocial behavior. Journal of Personality and Social Psychology, 102(5), 1015-1030. https://www.doi.org/10.1037/a0026650
Fisher, C. E., Chin, L. & Klitzman, R. (2010). Defining neuromarketing: Practices and professional challenges. Harvard Review of Psychiatry, 18(4), 230-237. https://www.doi.org/10.3109/10673229.2010.496623
Fishman, E. (2016, May 7). How Long Should Your Next Video Be? Retrieved from https://wistia.com/blog/optimal-video-length
Guadagno, R. E., Rempala, D. M., Murphy, S. & Okdie, B. M. (2013). What makes a video go viral? An analysis of emotional contagion and Internet memes. Computers in Human Behavior, 29(6), 2312-2319. https://www.doi.org/10.1016/j.chb.2013.04.016
Heath, C. (1996). Do People Prefer to Pass Along Good or Bad News? Valence and Relevance of News as Predictors of Transmission Propensity. Organizational Behavior And Human Decision Processes, 68(2), 79-94.
Heath, C., Bell, C. & Sternberg, E. (2001). Emotional selection in memes: The case of urban legends. Journal of Personality and Social Psychology, 81(6), 1028. https://www.doi.org/10.1037/0022-3518.104.22.1688
Ho, J. Y. C. & Dempsey, M. (2010). Viral marketing: Motivations to forward online content. Journal of Business Research, 63(9–10), 1000-1006. https://www.doi.org/10.1016/j.jbusres.2008.08.010
Holton, A. E., Baek, K., Coddington, M. & Yaschur, C. (2014). Seeking and Sharing: Motivations for Linking on Twitter. Communication Research Reports, 31(1), 33-40. https://www.doi.org/10.1080/08824096.2013.843165
Jenkins, H., Li, X., Domb, A. & Green, J. (2008). If It Doesn’t Spread, It’s Dead: Creating Value in a Spreadable Marketplace. Retrieved from Convergence Culture Consortium website: http://convergenceculture.org/research/Spreadability_doublesidedprint_final_063009.pdf
Krippendorff, K. (2004). Content Analysis. An Introduction to Its Methodology (Sage Publicactions). Thousand Oaks, California.
Kümpel, A. S., Karnowski, V. & Keyling, T. (2015). News Sharing in Social Media: A Review of Current Research on News Sharing Users, Content, and Networks. Social Media + Society, 1(2), 2056305115610141. https://www.doi.org/10.1177/2056305115610141
Lee, C. S. & Ma, L. (2012). News sharing in social media: The effect of gratifications and prior experience. Computers in Human Behavior, 28(2), 331-339. https://www.doi.org/10.1016/j.chb.2011.10.002
Lundgren, S. R. & Prislin, R. (1998). Motivated Cognitive Processing and Attitude Change. Personality and Social Psychology Bulletin, 24(7), 715-726. https://www.doi.org/10.1177/0146167298247004
Martínez-Rolán, L. J. & Piñeiro-Otero, T. (2016). Los memes en el discurso de los partidos políticos en Twitter: Análisis del Debate sobre el Estado de la Nación de 2015. Communication & Society, 29(1), 145-160.
Micu, A. C. & Plummer, J. T. (2010). Measurable Emotions: How Television Ads Really Work. Journal of Advertising Research, 50(2), 137-153. https://www.doi.org/10.2501/S0021849910091300
Morris, J. D., Woo, C., Geason, J. A. & Kim, J. (2002). The Power of Affect: Predicting Intention. Journal of Advertising Research, 42(3), 7-17. https://www.doi.org/10.2501/JAR-42-3-7-17
Nomura, T. & Mitsukura, Y. (2015). Extraction of unconscious emotions while watching TV commercials. 368-373. https://www.doi.org/10.1109/IECON.2015.7392127
Nudd, T. (2011, December 9). The 20 Most-Shared Ads of 2011. Retrieved from Adweek website: https://www.adweek.com/creativity/20-most-shared-ads-2011-136997/
Nudd, T. (2012, December 9). The 20 Most-Viral Ads of 2012. Retrieved from Adweek website: https://www.adweek.com/brand-marketing/20-most-viral-ads-2012-145631/
Nudd, T. (2013, November 21). The 20 Most Viral Ads of 2013. Retrieved from Adweek website https://www.adweek.com/brand-marketing/20-most-viral-ads-2013-154000/
Nudd, T. (2014, November 20). The 20 Most Viral Ads of 2014. Retrieved from Adweek website: https://www.adweek.com/brand-marketing/20-most-viral-ads-2014-161570/
Nudd, T. (2015, November 19). The 20 Most Viral Ads of 2015. Retrieved from Adweek website: https://www.adweek.com/brand-marketing/20-most-viral-ads-2015-168213/
OgilvyRED. (2014, August). Why do people share on social media? Global survey results. Social Media. Retrieved from https://www.slideshare.net/socialogilvy/why-do-people-share-on-social-media-global-survey-results
Oh, S. (2012). The Characteristics and Motivations of Health Answerers for Sharing Information, Knowledge, and Experiences in Online Environments. J. Am. Soc. Inf. Sci. Technol., 63(3), 543-557. https://www.doi.org/10.1002/asi.21676
Papacharissi, Z. (2014). Toward New Journalism(s): Affective news, hybridity, and liminal spaces. Journalism Studies, 16(1), 27-40. https://www.doi.org/10.1080/1461670X.2014.890328
Pedersen, M. (2015, April 14). Best Practices: What Is the Optimal Length for Video Content? Retrieved from http://adage.com/article/digitalnext/optimal-length-video-content/299386/
Peters, K., Kashima, Y. & Clark, A. (2009). Talking about others: Emotionality and the dissemination of social information. European Journal of Social Psychology, 39(2), 207-222. https://www.doi.org/10.1002/ejsp.523
Phelps, J. E., Lewis, R., Mobilio, L., Perry, D. & Raman, N. (2004). Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email. Journal of Advertising Research, 44(4), 333-348. https://www.doi.org/10.1017/S0021849904040371
Plutchik, R. (2001). The Nature of Emotions. American Scientist, 89, 344-350.
Rayport, J. (1996, December 31). The Virus of Marketing. Retrieved from Fast Company website: https://www.fastcompany.com/27701/virus-marketing
Ross, C., Orr, E. S., Sisic, M., Arseneault, J. M., Simmering, M. G. & Orr, R. R. (2009). Personality and Motivations Associated with Facebook Use. Computers in Human Behavior, 25(2), 578-586. https://www.doi.org/10.1016/j.chb.2008.12.024
Rushkoff, D. (1994). Media Virus. New York, NY: Ballantine Books.
Scholz, C., Baek, E. C., O’Donnell, M. B., Kim, H. S., Cappella, J. N. & Falk, E. B. (2017). A neural model of valuation and information virality. Proceedings of the National Academy of Sciences, 114(11), 2881-2886. https://www.doi.org/10.1073/pnas.1615259114
Serrano-Puche, J. (2016). Internet and Emotions: New Trends in an Emerging Field of Research. Comunicar, 24(46), 19-26. https://www.doi.org/10.3916/C46-2016-02
Steimer, S. (2017, January 1). Video Marketing Moves into the Future. Retrieved from Marketing News. American Marketing Association website: https://www.ama.org/publications/MarketingNews/Pages/video-marketing-moves-into-the-future.aspx
Teixeira, T. (2012). The New Science of Viral Ads. Harvard Business Review, 90(3), 25-27.
Teixeira, T., Wedel, M. & Pieters, R. (2012). Emotion-Induced Engagement in Internet Video Advertisements. Journal of Marketing Research, 49(2), 144-159. https://www.doi.org/10.1509/jmr.10.0207
The New York Times Customer Insight Group. (2011). The Psychology of Sharing: Why Do People Share Online? Retrieved from The New York Times Customer Insight Group website: http://www.iab.net/media/file/POSWhitePaper.pdf
Vecchiato, G., Di, F., Maglione, A. G., Cherubino, P., Kong, W., Trettel, A. & Babiloni, F. (2014). An electroencephalographic Peak Density Function to detect memorization during the observation of TV commercials. 6969-6972. https://www.doi.org/10.1109/EMBC.2014.6945231
Vecchiato, G., Astolfi, L., De Vico, F., Cincotti, F., Mattia, D., Salinari, S., Soranzo, R. & Babiloni, F. (2010). Changes in Brain Activity During the Observation of TV Commercials by Using EEG, GSR and HR Measurements. Brain Topography, 23(2), 165-179. https://www.doi.org/10.1007/s10548-009-0127-0
Vecchiato, G., Maglione, A. G., Cherubino, P., Wasikowska, B., Wawrzyniak, A., Latuszynska, A., Latuszynska, M., Nermend, K., Graziani, I., Leucci, M. R., Trettel, A. & Babiloni, F. (2014). Neurophysiological Tools to Investigate Consumer Gender Differences during the Observation of TV Commercials. Computational and Mathematical Methods in Medicine, 2014, e912981. https://www.doi.org/10.1155/2014/912981
Vidyard. (2017). Video in Business Benchmark Report. Retrieved from https://www.vidyard.com/business-video-benchmarks/
Welker, C. B. (2002). The Paradigm of Viral Communication. Information Services & Use, 22(1), 3-8.
Zajonc, R. B. (1980). Feeling and thinking: Preferences need no inferences. American Psychologist, 35(2), 151-175. https://www.doi.org/10.1037/0003-066X.35.2.151
Zywica, J. & Danowski, J. (2008). The Faces of Facebookers: Investigating Social Enhancement and Social Compensation Hypotheses; Predicting FacebookTM and Offline Popularity from Sociability and Self-Esteem and Mapping the Meanings of Popularity with Semantic Networks. Journal of Computer-Mediated Communication, 14(1), 1-34. https://www.doi.org/10.1111/j.1083-6101.2008.01429.x
By submitting the article for evaluation and subsequent publication in Communication & Society, the AUTHOR exclusively assigns the rights of public communication, reproduction, distribution and sale for commercial exploitation to the University of Navarra through its Publications Service, for the maximum legal term in force -the entire life of the author and seventy years after his death or declaration of death-, in any country, and in any of the current and future edition modalities, both in print and electronic versions.
In the event that the article is not accepted for publication , this transfer of rights lapses with the communication of the refusal to the AUTHOR.
The AUTHOR affirms that the article is unpublished, that it has not been sent simultaneously to another publication medium and that the rights have not been transferred exclusively previously. He is responsible to the University of Navarra through its Publications Service for the authorship and originality of his work, as well as for all pecuniary charges that may arise for the University of Navarra through its Publications Service, in favor of third parties due to actions, claims or conflicts arising from the breach of obligations by the AUTHOR.