José Manuel Noguera-Vivo e-mail(Login required)

Main Article Content

Authors

José Manuel Noguera-Vivo e-mail(Login required)

Abstract

259
Research that focuses on participation in the field of journalism remains undertheorized and overused to explain whatever type of relation with the audience. This tension leads to a shortage of a solid theoretical construct to explain the processes of sharing online content in journalism. This article frames the audience studies in a new paradigm, which is linked to the key concept of sharing. It argues for an unresolved issue between the users’ abundant social activities with media content and the lack of explicit strategies by the media to take advantage of how and why people share news on the internet. This article deals with a theoretical framework for journalism built on the convergence of audience studies, the research on participation and the management of online communities. All these approaches converge in the activity of sharing content, which remains undervalued within the academic and scientific field of journalism studies. This article recovers the paradigm of a media landscape made by information flows –instead of information stocks. Therefore, the act of sharing –by the audience– becomes strategic for the media. What it means in the field of research in journalism for the coming years is the main issue of this theoretical article. As part of the final results, the article summarises some research lines that are useful to develop a new framework around audiences and sharing content. We hope this work contributes to the theoretical awareness within a distinct segment of journalism studies influenced by the audience’s online activities with media content.

References

Beckett, C. (2017, March 11). ‘Fake news’: The best thing that´s happened to journalism [Blog post]. Retrieved from http://blogs.lse.ac.uk/polis/ Boczkowski, P., Mitchelstein, E. & Matassi, M. (2017). Incidental news: How young people consume news on social media. Proceedings of the 50th Hawaii International Conference on System Sciences, 2017, 1785-1792. DOI: 10.24251/HICSS.2017.217.

Cardoso. G. (2008). From mass to network communication: Communicational models and the informational society. International Journal of Communication, 2, 587-630.

Carpentier, N. (2009). Participation is not enough. The conditions of possibility of mediated participatory practices. European Journal of Communication, 24(4), 407-420.

Carpentier, N. (2011). The concept of participation: If they have access and interact, do they really participate? Communication, Management, Quarterly, 21(6), 13-36.

Deuze, M. (2006). Collaboration, participation and the media. New Media & Society, 8, 691- 698.

Diakopoulos, N. (2018). The bots beat: How not to get punked by automation [Online review]. Retrieved from https://www.cjr.org/tow_center/bots-manipulate-trends.php Fuchs, C. (2010). Labor in informational capitalism and on the Internet. The Information Society, 26(3), 179-196.

Fuchs, C. & Linchuan-Qiu, J. (2018). Ferments in the field: Introductory reflections on the past, present and future of the communication studies. Journal of Communication, 2(1), 219-232.

Gabielkov, M., Ramachandran, A., Chaintreau, A. & Legout, A. (2016, June). Social clicks: What and who gets read on Twitter? ACM SIGMETRICS Performance Evaluation Review, 44(1), 179-192. DOI: 10.1145/2964791.2901462.

García-Perdomo, V., Salaverría, R., Kilgo, D. K. & Harlow, S. (2018). To share or not to share: The influence of news values and topics on popular social media content in the United States, Brazil, and Argentina. Journalism Studies, 19(8), 1180-1201. DOI: 10.1080/1461670X. 2016.1265896.

Hagel, J., Seely-Brown, J. & Davison, L. (2009, January 27). Abandon stocks, embrace flows.

Harvard Business Review. Retrieved from https://hbr.org/2009/01/abandon-stocksembrace-flows.html.

Hermida, A. (2014). Tell everyone: Why we share and why it matters. Toronto, Canada: Anchor Canada.

Hermida, A. (2018, May 27). All the news that’s fit to print. Paper presented at the ICA Conference.

Jenkins, H. (2009). If it doesn´t spread, it´s dead (part one): Media viruses and memes, confessions of an aca-fan. Retrieved from http://henryjenkins.org/blog/2009/02/if_it_doesnt_spread_its_dead_p.html.

John, N. A. (2016). The Age of Sharing. Cambridge: Polity Press.

Kalsnes, B. & Larsson, A. O. (2018). Understanding news sharing across social media: Detailing distribution on Facebook and Twitter. Journalism Studies, 19(11), 1699-1688. DOI: 10.1080/1461670X.2017.1297686.

Kilgo, D., Harlow, S., García Perdomo, V. M. & Salaverría, R. (2018). From #Ferguson to #Ayotzinapa: Analyzing differences in domestic and foreign protest news shared on social media, Mass Communication & Society, 21(5): 606-630. DOI: 10.1080/15205436.2018. 1469773.

Kümpel, A. S., Karnowski, V. & Keyling, T. (2015). News sharing in social media: A review of current research on news sharing users, content, and networks. Social Media + Society, 1(2), 1-14.

Lewis, S. C. (2012). The tension between professional control and open participation: Journalism and its boundaries. Information, Communication & Society, 15(6), 836-866.

Lewis, S. C., Holton, A. E. & Coddington, M. (2016). From participation to reciprocity in the journalist-audience relationship. In C. Peters & M. Broersma (Eds.), Rethinking Journalism Again: Societal Role and Public Relevance in a Digital Age, 161-174. London: Routledge.

Mabillot, D. (2007). User generated content: Web 2.0 taking the video sector by storm. The Free Library. Retrieved from https://www.thefreelibrary.com/User+generated+ content%3a+Web+2.0+taking+the+video+sector+by+storm.-a0180746405.

Manfredi, J. L. (2018). Economía de la participación. LaMuy. Retrieved from https:// lamuy.es/economia-de-la-participacion.

Mao, I. (2014). Sharism: A mind revolution. Freesouls Essays. Retrieved from https:// freesouls.cc/essays/07-isaac-mao-sharism.html.

Martínez-Nicolás, M., Saperas, E. & Carrasco-Campos, A. (2017). La investigación sobre periodismo en España: Análisis de los trabajos publicados en revistas científicas españolas en los últimos 25 años (1990-2014). Communication & Society, 30(4), 149-166.

McLuhan, M. & Fiore, Q. (1967). The medium is the massage. Toronto, Canada: Bantam Books.

Merrin, W. (2009). Media studies 2.0: Upgrading and open-sourcing the discipline. Interactions: Studies in Communication and Culture, 1(1), 17-34.

Nelson-Field, K. (2013). Viral marketing: The science of sharing. Melbourne, Australia: Oxford University Press.

Noguera-Vivo, J. M. (2015). Hacia una epistemología de la economía de la participación: La importancia de compartir noticias. In F. Campos-Freire & J. Rúas-Araujo (Eds.), Las redes sociales digitales en el ecosistema mediático (pp. 72-85). Tenerife, Spain: Sociedad Latina de Comunicación Social, Cuadernos Artesanos de Comunicación.

Noguera-Vivo, J. M., Martínez, J. T., Nicolás, M. A., Pérez-Escolar, M., Gómez-Company, A., Grandío, M., Hernández, F. & Sánchez, P. (2014). Economía de la Participación. Madrid, Spain: Fundación EOI.

Noguera-Vivo, J. M., Villi, M., Nyiro, N., de Blasio, E. & Bourdaa, M. (2013). The role of the media industry when participation is a product. In N. Carpentier, K. Schroeder & L. Hallett (Eds.), Audience transformations: Shifting audience positions in late modernity (pp. 172-190). New York, NY: Routledge.

Nyiro, N., Csordás, T. & Horvath, D. (2011). Competing by participation – A winning marketing tool. Communication Management Quarterly, 21, 111-140.

Pasquali, F., Noguera-Vivo, J. M. & Bourdaa, M. (2013). Emerging topics in the research on digital audiences and participation. Comunicazioni Sociali, 3, 329-336.

Reuters Institute (2017). Digital news report 2017. Retrieved from https://reutersinstitute.politics.ox.ac.uk/risj-review/2017-digital-news-report-now-available.

Salaverría, R., Martínez-Costa, M.P. & Breiner, J. (2018). Mapa de los cibermedios de España en 2018: análisis cuantitativo, Revista Latina de Comunicación Social, 73, 1034-1053. DOI: 10.4185/RLCS-2018-1295.

Schroder, K. C. (2011). Audiences are inherently cross-media: Audience studies and the cross-media challenge. Communication Management Quarterly, 18(6), 5-27.

Scolari, C. (2018). Las leyes de la interfaz. Barcelona, Spain: Gedisa.

Shirky, C. (2008). Here comes everybody: The power of organizing without organizations. New York, NY: Penguin Press.

Stark, B. (2012). Changing news consumption (Individual STATS Report). COST Action Transforming Audiences, Transforming Societies (ISO906).

Steensen, S. & Ahva, L. (2015). Theories of journalism in a digital age. Journalism Practice, 9(1), 1-18.

Tandoc, E. C., Jr. (2018). Five ways BuzzFeed is preserving (or transforming) the journalistic field. Journalism, 19(2), 200-216.

Tandoc, E. C., Jr. & Jenkins, J. (2017). The buzzfeedication of journalism? How traditional news organizations are talking about a new entrant to the journalistic field will surprise you! Journalism, 18(4), 482-500.

The New York Times (2011). The psychology of sharing: Why do people share online? Retrieved from https://www.bostonwebdesigners.net/wp-content/uploads/ POS_PUBLIC0819-1.pdf.

The New York Times (2014, March 24). The full New York Times innovation report. Retrieved from https://es.scribd.com/doc/224608514/The-Full-New-York-Times-InnovationReport.

Trilling, D., Tolochko, P. & Burscher, B. (2016). From newsworthiness to shareworthiness how to predict news sharing based on article characteristics. Journalism & Mass Communication Quarterly, 94, 38–60. DOI: 10.1177/1077699016654682.

Usher, N. (2017, April 5). Does anyone care about journalism research? (No, really). Poynter. Retrieved from https://www.poynter.org/news/does-anyone-care-about-journalismresearch-no-really .

Van Dijk, J. (2009). Users like you? Theorizing agency in user-generated content. Media, Culture & Society, 31(1), 41-58.

Villi, M. & Noguera-Vivo, J. M. (2017). Sharing media content in the social media environment: The challenges and opportunities of user-distributed content. Journal of Applied Journalism & Media Studies, 6(2), 207-223.

Zeller, F., Ponte, C. & O´Neill, B. (2015). Revitalising audience research: Innovations in European audience research. New York, NY: Routledge.

Metrics





Search GoogleScholar


Details

Article Details

Section
Special Issue: 30th Anniversary