Understanding the emergence of infectious diseases: Social representations and mass media

Nahia Idoiaga Mondragon e-mail(Login required) , Lorena Gil de Montes e-mail(Login required) , José Valencia e-mail(Login required)

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Published: Jul 10, 2018
DOI: https://doi.org/10.15581/003.31.3.319-329
How to Cite
Idoiaga Mondragon, N., Gil de Montes, L., & Valencia, J. (2018). Understanding the emergence of infectious diseases: Social representations and mass media. Communication & Society, 31(3), 319-329. https://doi.org/10.15581/003.31.3.319-329

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Nahia Idoiaga Mondragon e-mail(Login required)
University of the Basque Country.
Lorena Gil de Montes e-mail(Login required)
University of the Basque Country.
José Valencia e-mail(Login required)
University of the Basque Country.

Abstract

225
The present study examines social representations of the threat created by emerging infectious diseases. A free association experiment was carried out in which the stimulus was a news item where the framing of a discourse (human interest vs. attribution of responsibility) was manipulated. Results showed that the human interest discourse sparked off representations linked to vulnerability, while the responsibility discourse produced representations concerning preventive health care promoted by the authorities. Even so, the effect of the discourse was limited and showed that the new information is anchored in previous interpretive schemes. Implications of mass media on health communication are considered.

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Issue
Vol 31 No 3 (2018) + Special Issue: Political Communication in Uncertain Times. Digital Technologies, Citizen Participation and Open Governance
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