Olabe-Sánchez, Fernando e-mail(Login required)

Main Article Content

Authors

Olabe-Sánchez, Fernando e-mail(Login required)

Abstract

27
Football clubs are benchmark sports organisations for public opinion and society that have become official sources for the media. Communications management at the Communications departments of football clubs is crucial for sports journalists, as it determines both the quantity and the relevancy of the information produced, which is
required and demanded by the media. This paper analyses the sports journalists’ perception of the Real Madrid CF communication model during the 2011-2012 season and their positioning within the information ecosystem that has been developed by this organisation to keep in contact with its strategic target audience.

Keywords

Real Madrid CF, sports journalism, communications management, strategic audience

References

ALMEIDA, João Pedro Campos Moreira de, “A comunicaçáo no futebol de massas. Reflexão sobre a importância estratégica da relaçao com os media para um clube de massas. Estudo de caso. Futebol Clube do Porto”, Universidade do Minho, Braga, Portugal, 2008.

ALONSO, Sol, “Solo he ido al Centro de la ciudad un par de veces”, Interview with Michael Laudrup in El País, 17-10-1994.

AUSTIN, John, Cómo hacer cosas con las palabras (Spanish version of How to Do Things with Words), Paidós, Barcelona, 1982.

BLANCO CALLEJO, Miguel and FORCADELL, Francisco Javier, “Real Madrid Football Club: A new model of business organization for sports clubs in Spain”, Global Business and Organizational Excellence, November-December, 2006, pp. 51-64.

BOYLE, Raymond and HAYNES, Richard, Football in the new media age, Routledge, London, 2004.

BOYLE, Raymond, Sports journalism and communication: challenges and opportunities in the digital media age, Asia Communication and Media Forum, 14-16, Sept 2007, Beijing, China, p. 14.

BROOKES, Rod, Representing Sport, Arnold, London, 2002.

CANEL, María José and SÁNCHEZ ARANDA, José Javier, “La influencia de las actitudes profesionales del periodista español en las noticias”, Anàlisi: Quaderns de comunicació i cultura, 23, 1999, pp. 151-170.

CARLIN, John, Los ángeles blancos. El Real Madrid y el nuevo fútbol, Seix Barral, Barcelona, 2004.

CARLIN, John, “José Mourihno, el entrenador `hooligan´”, in El País, 28-01-2012.

CLELAND, Jamie, “The Changing Organizational Structure of football clubs and their relationship with the external media”, International Journal of Sport Communication, 2, 2009, pp. 417- 431.

COOMBS, Allison, “The impact of social media on sports public relations”, a thesis submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Information Design and Corporate Communication, Bentley University, 2009, p. 36.

DE MORAGAS Miquel, KENNETT, Christopher and GINESTA, Xavier, “Football and media in Europe. A new sport paradigm for the global era”, in TOMLINSON, Alan, YOUNG, Christopher and HOLT, Richard (eds.), Sport and the Transformation of Modern Europe. States, media and markets 1950-2010, Routledge, Oxon (Great Britain), 2011, pp. 128-149.

dosdoce.com, “Fútbol 2.0, Análisis comparativo de la estrategia de comunicación digital de varios equipos de fútbol y jugadores en la Web 2.0”, dosdoce.com, 2011, consulted on the 3rd of January, 2012 in the url: http://www.dosdoce.com/articulo/estudios/3653/futbol-2-0/

GINESTA PORTET, Xavier, “Los medios propios de los clubes de fútbol españoles. From the official DTV channel magazine”, Estudios sobre el mensaje periodístico, 16, 2010, pp. 145-166.

GÓMEZ, Sandalio, MARTÍ, Carlos and OPAZO, Magdalena, “The structural characteristics of sport organisations: Differentiation within elite Spanish professional football clubs”, CSBM: Center for Sport Business Management, Working Paper 751, May, pp. 6-12.

GONZÁLEZ CALLEJA, Eduardo, “Deporte y poder: El caso del Real Madrid C. de F.”, Memoria y civilización, 7, 2004, pp. 79-127.

GRANDE, Ildefonso and ABASCAL, Elena. Análisis de encuestas, Esic, Madrid, 2005.

HOPWOOD, Maria, “Public Relations and the Media”, in S. HAMIL and S. CHADWICK (eds.), Managing Football. An international perspective, Butterworth-Heinemann, Oxford, 2010, pp. 55-72.

KASE, Kimio, GÓMEZ LÓPEZ-EGEA, Sandalio and others, “Real Madrid CF-FC Barcelona: Business strategy vs. sports strategy, 2000-2006”, CSBM: Centre for Sport Business Management, Occasional Paper nº 06/12-E, 2006, pp. 1-26.

KASSING, Jeffrey and SANDERSON, James, “Fan-athlete interaction and Twitter tweeting through the giro: a case study”, International Journal of Sport Communication, 2010, 3 (1), pp. 113- 128.

KREMER, Jan, WALZEL, Stefan and HOVEMANN, Gregor, “CSR Performance Scorecard. Measuring effects of Corporate Social Responsibility in professional football”, 7th German Conference for Sport Economics and Sport Management, Colonia, 2010.

LEWIS, Rob and KITCHIN, Paul, “New Communications Media for Sport”, in HOPWOOD, Maria, KITCHIN, Paul and SKINNER, James (eds.), Sport Public Relations and Communications, Butteworth-Heinemann, Oxford, 2010, p. 188.

Marca, 2012: “Máxima tensión en el vestuario madridista”, 22-01-2012.

PASAMONTES, Juan Carlos, Todos los jefes de la casa blanca: de Julián Palacios a Florentino Pérez, Alhambra, Madrid, 2003.

PRUDKIN, Gonzalo, “Blogosfera, Midiaesfera y Fútbol: aspectos del funcionamiento de un nuevo ecosistema informativo en la Argentina”, PRISMA.COM, 9, 2010, pp. 7-9.

ROWE, David, “Sports journalism. Still the `toy department' of the news media?” Journalism, 8(4), 2007, pp. 385-405.

SANDERSON, James and KASSING, Jeffrey, “Tweets and blogs. Transformative, adversarial, and integrative developments in sports media”, in BILLINGS, Andrew C. (ed.), Sports Media. Transformation, Integration, Consumption, Routledge, New York, 2011, p. 114.

SANTOS, J. J., Abrazos y zancadillas, Aguilar, Madrid, 2009.

SCHULTZ, Brad, CASKEY, Philip and ESHERICK, Craig, Media Relations in Sport, Fitness Information Technology, West Virginia, 2010.

SCHULTZ, Brad and SHEFFER, Mary, “An exploratory study of how Twitter is affecting sports journalism”, Journal of Sport Communication, 3 (2), 2010, pp. 226-239.

SUGDEN, John and TOMLINSON, Alan, “Stories from planet football and sportsworld. Source relations and collusion in sport journalism”, Journalism Practice, 1 (1), 2007, pp. 44-61.

TOMLINSON, Alan and SUGDEN, John, “Sport journalism: persistent themes and changing times”, in FRANKLIN, Bob (ed.), Pulling newspapers apart: analysing print journalism, Routledge, New York, 2008, p. 149.

TORRES, Diego, “Todo persuasión”, in El País, 29-04-2011.

TORRES, Diego, “Hay que ofrecer el Madrid a todo el planeta”, Interview with Antonio García Ferreras, new communications director of the Real Madrid CF, in El País, 7-10-2004.

URRUTIA DE HOYOS, Ignacio, KASE, Kimio and others, “El mapa estratégico del Real Madrid: el arte de construir una marca”, Estrategia Financiera, 231, 2006, pp. 10-18.

WIGLEY, Shelley and MEIRICK, Patrick, “Interactive Media and Sports Journalists The Impact of Interactive Media on Sports Journalists”, Journal of Sports Media, 3 (1), 2008, pp. 1-25.

WILLIAMS, Jo and CHIN, Susan, “Meeting Relationship-Marketing Goals Through Social Media: A Conceptual Model for Sport Marketers”, International Joumal of Sport Communication, 2010, 3 (4), p. 430.

Metrics





Search GoogleScholar


Details

Article Details

Section
Articles