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Javier Callejo e-mail(Login required)


This study looks at the amount of time young adults and adolescents
spend using different media. Based on survey data we find that they spend an average of 184.6 minutes per day consuming media. TV viewing continues to be the dominant form of media consumption and we find significant differences in the use of the Internet based on age. As age increases we also find differences linked to gender and socioeconomic factors. In addition, we carry out a cluster analysis and obtain four groups clearly differentiated by the amount of time spent on consuming different media.


Young audience, teen audience, media time use


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