Communication, destination brands and mobile applications
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academic fields that are witnessing expansion. Aside from traditional media, destinations also use official websites, social networks and mobile applications for communication. This article examines a sample of Spanish destination applications along with two comparative samples comprised by international destinations and commercial brands.
The results show there is a clear underuse of the resources afforded by mobile applications because, in most cases, they show unspecific content and lack interactive options.
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References
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