Engaging Readers: A study of magazine advertising effectiveness in the Chilean media market
Article Sidebar
57)
Main Article Content
Authors
Abstract
86
Keywords
References
AAKER, David & BROWN, Philip, “Evaluating Vehicle Source Effects”, Journal of Advertising Research, vol. 12, n° 4, 1972.
ADVERTISING RESEARCH FOUNDATION, Engagement. Retrieved 25 November, 2011, from http://www.thearf.org/research/engagement.html.
AGOSTINI, Jean-Michel, “The Case for Direct Questions on Reading Habits”, Journal of Advertising Research, 1964, pp. 28-33.
ALBARRAN, Alan, Media Economics: Understanding Markets, Industries, and Concepts, Iowa State University Press, Ames, 1996.
BAHARY, Judy, FIELDING, Richard, “Are You Experienced? An engagement-based planning approach in print”, Worldwide Readership Research Symposium, 2005, pp. 137-142.
BRONNER, Fred & NEIJENS, Peter, “Audience experiences of media context and embedded advertising”, International Journal of Market Research, vol. 48, 2006, pp. 81-100.
CABELLO, Fernando, El mercado de revistas en España: Concentración Informativa, Ariel, España, 1999.
CALDER, Bobby, MALTHOUSE, Edward, “Managing Media and Advertising Change with Integrated Marketing”, Journal of Advertising Research, vol. 45, 2005, pp. 356-361.
CALDER, Bobby, MALTHOUSE, Edward, “Media Engagement and Advertising Effectiveness”, in Kellog on Media and Adverstising, Wiley & Sons, New York, 2008, pp. 1-36.
DALY, Charles, HENRY, Patrick, RYDER, Ellen, The Magazine Publishing Industry, Ally and Bacon, Boston, 1997.
DECI, Edward, RYAN, Richard, Intrinsic Motivation and Self-Determination in Human Behavior, Plenum Press, New York, 1985.
FIPP World Magazine Trends 2010-2011. London, United Kingdom.
JOHNSON, Sammey, PRIJATEL, Patricia, The magazine from cover to cover, Oxford University Press, New York, 2007.
MALTHOUSE, Edward, CALDER, Bobby, EADIE, Wayne, “Conceptualizing and Measuring Magazine Reader Experiencies”, Worldwide Readership Symposium, Ipsos-RSL, England, 2003.
MARC, Marcel, “Using Reading Quality in Magazine Selection”, Journal of Advertising Research, vol 6, 1966, pp. 9-13.
MARTIN, Ken, TODOROV, Ivan, “How will Digital Platforms be Harnessed In 2010, And How Will They Change The Way People Interact With Brands?”, Journal of Interactive Advertising, vol. 10, nº 2, 2010, pp. 61-66.
MATHWICK, Charla, RIGDON, Edward, “Play, Flow, and the Online Search Experience”, Journal of Consumer Research, vol 31, 2004, pp.324-332.
MCQUAIL, Dennis, Audience Analysis, Sage Publications, Thousand Oaks, 1997.
MOORMAN, Marjolein, “Context Considered: The Relationship Between Media Environments and Advertising Effects”, PhD thesis, University of Amsterdam.
MUNIZ, Albert, O’GUINN, Thomas, “Brand Community,” Journal of Consumer Research, vol. 27, 2001, pp. 412-432.
PEW RESEARCH CENTER’S PROJECT FOR EXCELLENCE IN JOURNALISM (2011). http://stateofthemedia.org/2011/.
PIS DIEZ, Ethel, El Mercado de revistas en la Argentina, Universidad Austral, Buenos Aires, 2008.
PORTER, Elise, DONTHU, Naveen, MACELROY, William, WYDRA, Donna, “How to Foster Sustain Engagement in Virtual Communities”, Califormia Management Review, vol. 53, nº 4, 2011.
PRICE WATERHOUSE COOPERS, “Global Entertainment and Media Outlook: 2010-2014”, Simmons Multi-Media Engagement Study (2009). www.experiansimmons.com.
VAN DOORN, Jenny, LEMON, Katherine, MITTAL, Vikas, NASS, Stephen, PICK, Doréen, PIRNER, Peter, VERHOEF, Peter, “Customer Engagement Behavior: Theoretical Foundations and Research Directions”, Journal of Service Research, vol.13, n° 3, 2010, pp. 253-266.
WORTHINGTON, Robert, “Research Review: Magazine Management and Economics”, Electronic Journal of Communication, vol. 4, n° 2, 1994.
Metrics
|
|
Details
Article Details
RIGHTS TRANSFER
By submitting the article for evaluation and subsequent publication in Communication & Society, the AUTHOR exclusively assigns the rights of public communication, reproduction, distribution and sale for commercial exploitation to the University of Navarra through its Publications Service, for the maximum legal term in force -the entire life of the author and seventy years after his death or declaration of death-, in any country, and in any of the current and future edition modalities, both in print and electronic versions.
In the event that the article is not accepted for publication , this transfer of rights lapses with the communication of the refusal to the AUTHOR.
The AUTHOR affirms that the article is unpublished, that it has not been sent simultaneously to another publication medium and that the rights have not been transferred exclusively previously. He is responsible to the University of Navarra through its Publications Service for the authorship and originality of his work, as well as for all pecuniary charges that may arise for the University of Navarra through its Publications Service, in favor of third parties due to actions, claims or conflicts arising from the breach of obligations by the AUTHOR.
