Explanatory factors of preferences for domestically-produced versus American-made fiction series
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The definition of viewer preferences for home-produced or American-made fiction series is a key issue in this regard. The purpose of this paper is to explore the effect that certain viewer factors may have on preferences for domestically-produced or American-made fiction series in Spain; in specific terms, the variables taken into consideration here are gender, age, educational level, nationality, preferences for TV genres and the perceived quality of television series,
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