Mónica Herrero-Subías e-mail(Login required)

Main Article Content


Mónica Herrero-Subías e-mail(Login required)


In From the video economics perspective, this article explores the main changes in the configuration of audiovisual products as public goods and generally free for users. For this purpose, the main consequences of the introduction of direct viewer payment for television will be explored, as well as the distribution of content on the Internet and through mobile devices. Thus, the main economic foundations of the distribution of audiovisual products will be established. Personalization in consumption (time and place) and the possibilities of showing one’s preferences, suggest audiovisual products more likely to satisfy individual needs, in a more efficient industry.


Audiovisual product, Media market, Digital media


ÁLVAREZ MONZONCILLO, José María, Imágenes de Pago, Fragua, Madrid, 1997.

BALDWIN, Thomas F., McVOY, Stevens y STEINFIELD, Charles, Convergence: Integrating Media, Information and Communication, Sage, Newbury Park, CA, 1996.

BATES, Benjamin J. y ALBRIGHT, Kendra S, “Issues in Network/Distribution Economics” en ALBARRAN, Alan B:, CHAN-OLMSTED, Sylvia M. y WIRTH, Michael O. (ed.) Handbook of Media Management and Economics, Lawrence Erlbaum Associates, Mahwah, NJ, 2006, pp. 417-443.

BLUMENTHAL, Howard y GOODENOUGH, Oliver, The Business of Television, Billboard Books, New York,1998.

BLUMLER, Jay G., Television and the Public Interest. Vulnerable Values in West European Broadcasting, Sage, London, 1992.

BROWN, David, Revenue Trends and Projections in European Pay-Television, FT Media & Telecoms, London, 1998.

CARLSON, Matt, “Tapping into TiVo: Digital video recorders and the transition from schedules to surveillance in television”, New Media & Society, vol. 8, nº 2, 2006.

CHAN-OLMSTED, Sylvia, “Internet Business Model for Broadcasters: How television stations perceive and integrate the Internet?”, Journal of Broadcasting and Electronic Media, diciembre 2003, pp. 597-617.

COLLINS, Hugh, The law of Contract, Butterworths, London, 1993.

COLLINS, Richard, GARNHAM, Nicholas y LOCKSLEY, Gareth, The Economics of Television. The UK Case, Sage, London, 1988.


DATAMONITOR, Mobile Phones in Europe. Industry Profile, Datamonitor, London, 2008.

DAVIES, Gavyn, The Future Funding of the BBC, Department for Culture, Media and Sport, London, 1999.

DOYLE, Gillian, Understanding Media Economics, Sage, London, 2003.

DUNNETT, Peter, The World Television Industry. An Economic Analysis, Routledge, London, 1990.

EASTMAN, Susan T. y KLEIN, Robert A., Strategies in Broadcast and Cable Promotion, Wadsworth Publishing Company, Boston, MA, 1982.

ESPEJO, Joan Manuel, “Impacto de la TDT en la Comunicación”, ponencia presentada en el III Encuentro de Medios de Comunicación y Publicidad, IESE Business School, Barcelona, 4 de julio de 2007.

FRITH, Simon, “The black box: the value of television and the future of television research”, Screen, nº 41, vol. 1, 2000.

GAMBARO, Marco y SILVA, Francesco, Economia della televisione, Il Mulino, Bolonia, 1992.

GODARD, François, Television Programming and Sport Rights in Europe. Pay-TV Rights for Film, TV and Sports, FT Media & Telecoms, London, 1997.

HA, Louisa y GANAHL, Richard, “Webcasting Business Models of Clicks-and-Bricks and Pure Play Media: A comparative Study of Leading Webcasters in South Korea and the United States”, The International Journal on Media Management, vol. 6, nos 1&2, 2004, pp. 75-88.

HA, Louisa y GANAHL, Richard, Webcasting Worldwide. Business Models of an Emerging Global Medium, Lawrence Erlbaum, Mahwah, NJ, 2007.

HERRERO, Mónica, Mercado de la televisión de pago en España: Canal Plus (1990-2000), Ulzama, Pamplona, 2007.

HOSKINS, Colin, McFADYEN, Stuart y FINN, Adam, Global Television and Film. An Introduction to the Economics of the Business, Oxford University Press, New York, NY, 1997.

HOYNES, William, Public Television for Sale. Media, the Market, and the Public Sphere, Westview Press, San Francisco, CA, 1994.

INTERWORLDSTATS, http://wwww.internetworldstats.com/stats.htm, consultado el 27-08-08.

KELLY, John, “Design Strategies for Future”, en GROEBEL, Jo, NOAM, Eli M. y FELDMANN, Valerie (eds.), Mobile Media. Content and services for Wireless Communications, Lawrence Erlbaum Associates, Mahwah, NJ, 2005.

KOMPARE, Derek, “Publishing Flow: DVD Box Sets and the Reconception of Television”, Television & New Media, 11, vol. 7, 2006, pp. 335-360.

LAGUNA DE PAZ, José Carlos, Régimen jurídico de la TV privada, Marcial Pons, Madrid, 1994.

MANKIW, N. Gregory, Principios de economía, Mc Graw Hill, Madrid, 1998.

MEDINA, Mercedes, “Explotación económica de las series familiares de televisión”, Comunicación y Sociedad, vol. XX, nº1, 2007, pp. 51-78.

MEDINA, Mercedes (coord.), Series de televisión. El caso de Médico de familia, Cuéntame cómo pasó y Los Serrano, Ediciones Internacionales Universitarias, Madrid, 2008.

NIELSEN MOBILE, Critical Mass. The Worlwide State of the Mobile Web, Nielsen Mobile, julio 2008.

NIETO, Alfonso e IGLESIAS, Francisco, Empresa Informativa, Ariel, Barcelona, 2000.

NIETO, Alfonso, “Ciudadano y Mercado de la Comunicación”, Comunicación y Sociedad, vol. XXI, nº 2, 2008, pp. 7-33.

NOAM, Eli, Television in Europe, Oxford University Press, Oxford, UK, 1991.

OAKLAND, William H., “Public Goods, Perfect Competition and Underproduction”, Journal of Political Economy, vol. 5, nº 82, 1974, pp. 927-939.

OWEN, Bruce M. y WILDMAN, Steven S., Video Economics, Harvard University Press, Cambridge, MA, 1992.

OWEN, Bruce M., The Internet Challenge of Television, Harvard University Press, Cambridge, MA, 1999.

PARSONS, Patrick R. y FRIEDEN, Robert M., The Cable and Satellite Television Industries, Viacom Company, Boston, MA, 1998.

PICARD, Robert, Media Economics, Sage, London, 1989.

PRATTEN, Clifford Frederick, The Economics of Television, PEP, London, 1970.

PROFITA, Gianni, L’industria audiovisiva italiana ed europea. Alle soghie della rivoluzione digitale, Franco Angeli, Milano, 2001.

RICHERI, Giuseppe, La transición de la televisión, Bosch Comunicación, Barcelona, 1994.

SIAPERA, Eugenia, “From couch potatoes to cybernauts? The expanding notion of the audience on TV channels’ websites”, New Media Society, 6, April 2004, pp. 155-172.

STEINBOCK, Dan, The Mobile revolution: the making of mobile services worldwide, Kogan Page, London, 2005.

STUMP, Matt, “Clout and Doubt A New Host of Delivery Options Changes the Dynamics of Programming”, Multichannel News, February, 6, 2006.

TELEFÓNICA, La sociedad de la información en España 2007, http://www. telefonica.es/sociedaddelainformacion/html/informes Telefónica, consultado el 27-08-08.

The Guardian, http://www.guardian.co.uk, 12-2-2004 y 3-8-2007.


Search GoogleScholar


Article Details