Citizens and Media Markets
Main Article Content
Abstract

Keywords
References
BRITTON, Daniel B. y MCGONEGAL, Stephen, The Digital Economy Fact Book, Ninth Edition, The Progress & Freedom Foundation, Washington, D.C., 2007.
CHIN, Paul, The Value of User-Generated Content, Part 1, http://www.intranetjournal.com/articles/200603/ij_03_07_06a.html, 3/7/2006.
CHIN, Paul, The Value of User-Generated Content, Part 3, http://www.intranetjournal.com/articles/200604/ij_04_26_06a.html, 4/26/2006.
DELOITTE, “User-Generated Content Can Be Useful to Mainstream Media”, en ESPEJO, Roman (editor), User-Generated Content, Thomson Gale, Detroit, 2007, p. 26.
Global Entertainment and Media Outlook, 2007-2011, PriceWaterhouseCoopers, June 2007, pp. 16-41.
http://accenture.tekgroup.com/article_display.cfm?article_id=4534.
http://adage.com/digitalfamilytrees08.
http://adage.com/images/random/digitalfactpack2007.pdf.
http://buscon.rae.es/draeI/SrvltGUIBusUsual.
http://www.anes.it/area/ZenithOptimedia.pdf.
http://www.bbc.co.uk/guidelines/editorialguidelines/edguide/interacting/gamesusergenera.sht
ml.
http://www.economist.com/business/displaystory.cfm?story_id=10217991 Nov 29th 2007.
http://www.emarketer.com/Reports/All/Emarketer_2000377.aspx?src=report_head_info_sitesearch.
http://www.etcnewmedia.com/review/default.asp?SectionID=10.
http://www.google.com/intl/en/press/pressrel/20080311_doubleclick.htm.
http://www.itfacts.biz/index.php?id=P7694.
http://www.nielsen.com/media/2008/pr_080207.html.
http://www.pr-inside.com/new-worldwide-mobile-market-statistics-report-r524304.htm.
IAB Platform Status Report: User Generated Content, Social Media, and Advertising — An Overview, April 2008, p. 14.
KEEN, Andrew, The cult of the amateur, Doubleday/Currency, New York, 2007.
KISS, Jemima, “The trouble with ‘user’ generated content”, http://blogs.guardian.co.uk/organgrinder/2007/01/the_trouble_with_user_generate.html, 1/3/2007.
LANCHESTER, John, “User-Generated Content: An Overview”, en ESPEJO, Roman (editor), User-Generated Content, Thomson Gale, Detroit, 2007, p. 13.
LEVINE, Rick, LOCKE, Christopher, SEARLS, Doc y WEINBERGER, David, The Cluetrain Manifesto, http://www.cluetrain.com/index.html.
LIEBOWITZ, Jay, Social Networking: The Essence of Innovation (Paperback), The Scarecrow Press, Inc., Lanham, Maryland, 2007.
MÍGUEZ, M.I., “Teoría situacional de los públicos: las nuevas aportaciones desde la década de los noventa”, Comunicación y Sociedad, vol. XIX, nº 2, 2006, pp. 133-162.
Mobile Marketing Association’s Global Website (http://www.mmaglobal.com Mobile Marketing Association en España), http://www.noticiasdot.com/wp2/2008/03/15/nueva-junta-directiva-de-la-mobile-marketing-association-en-espana/.
O’REILLY, Tim, What Is Web 2.0.: Design Patterns and Business Models for the Next Generation of Software, http://oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web20.html, 09/30/2005.
OECD, Participative Web: User-Created Content. Directorate for science, technology and industry. Committee for information, computer and communications policy. Dsti/iccp/ie(2006)7/Final. Working party on the information economy. jt03225396, 12- Apr-2007.
PRILLINGER, Horst, “Blooging Is Not Journalism”, en ESPEJO, Roman (editor), User-Generated Content, Thomson Gale, Detroit, 2007, pp. 48-55.
RODRÍGUEZ PERLADO, Virginia y BARWISE, Patrick, “Mobile Advertising: A Research agenda”, en STAFFORD, Marla R. y FABER, Ronald J. (editors), Advertising, promotion, and New Media, E. Sharpe, Armonk, NY, 2005, p. 270.
SPURGEON, Christina, Advertising and New Media, Routledge, London and New York, 2008.
STAFFORD, Thomas F., “Mobile Promotional Communication and Machine Persuasion: A New Paradigm for Source Effects?”, en STAFFORD, Marla R. y FABER, Ronald J. (editors), Advertising, promotion, and New Media, E. Sharpe, Armonk, NY, 2005, p. 288.
TAPSCOTT, Don y WILLIAMS, Anthony D., Wikinomics. How Mass Collaboration Changes Everything, Portfolio, Penguin Group, New York, 2006.
YUN YOO, Chan, “Implicit Memory Measures for Web Advertising Effectiveness”, Journalism and Mass Communication Quarterly, Spring 2007, 84, 1., p. 7.
Details
Article Details
RIGHTS TRANSFER
By submitting the article for evaluation and subsequent publication in Communication & Society, the AUTHOR exclusively assigns the rights of public communication, reproduction, distribution and sale for commercial exploitation to the University of Navarra through its Publications Service, for the maximum legal term in force -the entire life of the author and seventy years after his death or declaration of death-, in any country, and in any of the current and future edition modalities, both in print and electronic versions.
In the event that the article is not accepted for publication , this transfer of rights lapses with the communication of the refusal to the AUTHOR.
The AUTHOR affirms that the article is unpublished, that it has not been sent simultaneously to another publication medium and that the rights have not been transferred exclusively previously. He is responsible to the University of Navarra through its Publications Service for the authorship and originality of his work, as well as for all pecuniary charges that may arise for the University of Navarra through its Publications Service, in favor of third parties due to actions, claims or conflicts arising from the breach of obligations by the AUTHOR.