Juan Manuel Mora-García-de-Lomas e-mail(Login required)

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Juan Manuel Mora-García-de-Lomas e-mail(Login required)

Abstract

123
In recent times, an increasing number of institutions of the Catholic Church have set up their own departments of communication. There is a growing awareness of their important role in making known the nature and activity of the Church specially in complex and pluralistic environments. One of the decisive elements for the effectiveness of their work is the strategic management of the department: competent direction should permit one to make maximum use of often-scarse resources. This article exposes the essential concepts of the Church’s institutional communication, and proposes some guidelines for the strategic management of the communications department.

Keywords

Coporate Communication, Strategic Management Communication, Communication’ Offices of de Church

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