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Ángel Arrese e-mail(Login required)


In this article, the management of media products is analysed from a generic perspective, considering the common characteristics of media products as information goods and creative goods. Taking into account those characteristics, this work focus on some key aspects of media products management: defining media formats, managing content quality, pricing policies and content leverage. At the same time, the article explains some consequences of the particular nature of media products on the management of some processes, such as the product life cycle. To conclude, there is an invitation to media management scholars to strenght the analysis of ideas and creative workers as fundamental areas of content management research.


Media economics, Media management, Content management


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