The participation of the public in the media: Critical analysis and soluction purposes

Susana Herrera-Damas

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Published: 2003-01-01
DOI: https://doi.org/10.15581/003.16.36356
Keywords:
Mass communication and society, possibilities of audience participation, direct and indirect participation, interactivity.

How to Cite

The participation of the public in the media: Critical analysis and soluction purposes. (2003). Communication & Society, 16(1), 57-94. https://doi.org/10.15581/003.16.36356
136

Abstract

The exclusion of the public in the communication activities carried out by the media requires a new understanding of their role in actual societies. The so called "ritual view of communication" offers a solution to the social deficit of the media, gives a new theoretical context to the participation of audiences in mass media and allows enlarge the repertory of nowadays ways of participation. This repertory has recently been increased thanks to the interactivity brought by new technologies.
Keywords:
Mass communication and society, possibilities of audience participation, direct and indirect participation, interactivity.

Authors

Susana Herrera-Damas


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Vol. 16 No. 1 (2003)

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Articles

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