Main Article Content
The tourism industry has been affected dramatically by the appearance of the Web 2. This research aims to perform a clear and measurable evaluation of a varied sample of ten of these travel blogs and their application of the Web 2.0 attributes in order to present a potential set of guidelines to be applied by future blogs. The study is based on an in depth comparative analysis of various metrics related to the blogs’ profile, content, website performance/usability, social media, and marketing usage, with the help of different tables that were created for each of these sections. The results are later combined with the expert opinion of five different travel, journalism, and/or digital communication professionals. It is anticipated that travel blogs that operate as businesses utilize the Web 2.0 tools and informative attributes not only in their content, but also in their distribution, design, and digital ecosystems.
Agarwal, A. (2018, June 30). Top 100 Travel Blogs, Websites And Newsletters To Follow in 2018. Retrieved from https://blog.feedspot.com/travel_blogs/
Akehurst, G. (2009). User generated content: the use of blogs for tourism organisations and tourism consumers. Service Business, 3(1), 51-61. https://www.doi.org/10.1007/s11628-008-0054-2
Barauah, A. (2017). Travel Imagery in the age of Instagram: An ethnography of travel influencers and the “online tourist gaze”. London: Department of Anthropology and Sociology SOAS, University of London.
Bloomberg, L. & Volpe, M. (2007). Completing Your Qualitative Dissertation: A Roadmap From Beginning to End. London: Sage.
Bosangit, C., McCabe, S. & Hibbert, S. (2009). What is Told in Travel Blogs? Exploring Travel Blogs for Consumer Narrative Analysis. In W. Höpken, U. Gretzel & R. Law (Eds.), Information and Communication Technologies in Tourism 2009 (pp 61-71). Vienna: Springer.
Cerezo, J. C. (2006). La blogosfera hispana: pioneros de la cultura digital. Madrid: Fundación France Telecom España.
Chen, P. & Zhang, C. (2014). Data-intensive applications, challenges, techniques and technologies: A survey on Big Data. Information Sciences, 275, 314-347. https://www.doi.org/10.1016/j.ins.2014.01.015
Choat, N. (2017). Online or Flatline. Idaho: Elevate Publishing.
Clifton, B. (2012). Advanced Web Metrics with Google Analytics. Indiana: John Wiley & Sons.
Cyriac, C. (2009, Febraury, 23). Importance Of Color Selection In Website Design. Retrieved from https://www.techwyse.com/blog/website-design/importance-of-color-selection-in-website-design/
Donelan, H., Kear, K. & Ramage, M. (2010). Online Communication and Collaboration. London: Routledge.
Dutton, W. H. (2004). Social Transformation in an Information Society: Rethinking Access to You and the World. Paris: Unesco.
Elliot, A. J. & Maier, M. A. (2007). Color and Psychological Functioning. Current Directions in Psychological Science, 16(5), 250–254. https://www.doi.org/10.1111/j.1467-8721.2007.00514.x
Elliot, A. J. (2015, April 3). Color and Psychological Functioning: A review of theorical and empirical work. Frontiers in Psychology, 6. https://www.doi.org/10.3389/fpsyg.2015.00368
Evangelous, C. (2016). Social Media in Travel Tourism and Hospitality. London: Routledge.
Fanelli, S. (2017, December 30). The rising trends in travel and tourism for 2018. Retrieved from https://www.momondo.com/discover/article/trends-travel-tourism
Forbes. (2017, April 22). Top Travel Influencers 2017. Retrieved from https://www.forbes.com/top-influencers/2017/travel/#17b56b396d04
García, J., Lizcano, D., Ramos, C. & Matos, N. (2019). Digital Marketing Actions That Achieve a Better Attraction and Loyalty of Users: An Analytical Study. Future Internet, 11(6), 130-146. https://www.doi.org/10.3390/fi11060130
Hardin, T. (2018, January, 15). Digital Trends: Digital Platforms. Retrieved from https://blog.g2crowd.com/blog/trends/digital-platforms/2018-dp/digital-ecosystem/
Hernandez Mendez, J. (2015). Travel 2.0 Tools: User Behavior Analysis and Modeling. Special emphasis on advertising effectiveness through eye-tracking methodology. Granada: Universidad de Granada.
Horoszowski, M. (2017, April 12). 2017 Has Changed the Travel Industry Forever: Here’s Why (backed by research). Retrieved from https://www.huffingtonpost.com/entry/2017- has-changed-the-travel-industry-forever-heres_us_5a25798ae4b04dacbc9bd949
Kyung-Hyan, Y. & Ulrike, G. (2016). Web 2.0: ew Rules for Tourism Marketing. Tourism Travel and Research Association: Advancing Tourism Research Globally, 26, 1-11.
Labreqcue, L. & Milne, G. (2012). Exciting red and competent blue: the importance of color in marketing. Journal of the Academy of Marketing Science, 40, 711-727.
Lee, S.-M., Ungson, G. & Russo, M. (2011). What determines an engaging website?: An empirical study of website characteristics and operational performance. The Journal of High Technology Management Research, 22(1), 67-79. https://www.doi.org/10.1016/j.hitech.2011.04.002
Leffel, T. (2016). Travel Writing 2.0: Earning Money from your Travels in the New Media Landscape. USA: Al Centro Media.
Mediarails (2017, December 11). Top 40 Travel Bloggers to follow in 2018. Retrieved from http://mediarails.com/40-travel-influencers-to-follow-in-2018/
Monaco, S. (2018). Tourism and the new generations: emerging trends and social implications in Italy. Journal of Tourism Futures, 4(1), 7-15. https://www.doi.org/10.1108/JTF-12-2017-0053
Nadal, P. (2018, January 24). Los 25 blogs de viajes mas leídos en España. Retrieved from https://elpais.com/elpais/2018/01/11/paco_nadal/1515698051_919154.html
Nielsen, J. (2015, November 15). Legibility, Readability, and Comprehension: Making Users Read Your Words. Retrieved from https://www.nngroup.com/articles/legibility-readability-comprehension/
Orehovački, T. (2010). Proposal for a Set of Quality Attributes Relevant for Web 2.0 Application Success. Cavtat, Croatia: Information Technology Interfaces.
Pan, B., Hembrooke, H., Joachims, T., Lorigo, L., Gay, G. & Granka, L. (2007). In Google We Trust: Users’ Decisions on Rank, Position, and Relevance. Journal of Computer mediated Communication, 12(3), 801-823. https://www.doi.org/10.1111/j.1083-6101.2007.00351.x
Pinto, J. C. (2016, April). Contributions To The Study Of The Relevance Of The Web 2.0 On Online Newspapers In Portugal – Case Study. European Scientific Journal, Special edition.
Rowles, D. (2017). Mobile Marketing. London: Kogan Page.
Sigala, D. M. (2012). Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases. Franham, UK: Ashgate Publishing.
Sigala, D. M. (2007). Web 2.0 in the tourism industry: A new tourism generation and new e-business models. Chios: University of the Aegean.
Siu, E. (2015, October 11). The Difference Between External and Internal Links. Retrieved from https://www.entrepreneur.com/article/283204
Soukup, R. (2014). How to Blog for Profit: Without Selling your Soul. Florida, USA: Ruth Soukup Omnimedia.
Stabile, M. (2018, April 17). The Top 50 Travel Blogs. Retrieved from http://www.theexpeditioner.com/the-top-50-travel-blogs/
Stake, R. E. (2005). Investigación con estudio de casos. Madrid: Morata.
Statista (2019, April). Digital travel sales worldwide from 2014 to 2020 (in billion U.S. dollars). Retrieved from https://www.statista.com/statistics/499694/forecast-of-online-travel-sales-worldwide/
Statista (2018, March, 16). Most popular social networks worldwide as of April 2018, ranked by number of active users (in millions). Retrieved from https://www.statista.com/statistics/ 272014/global-social-networks-ranked-by-number-of-users/
Terms Feed. (2018, March 8). Disclosures for Affiliate Links. Retrieved from https://termsfeed.com/blog/affiliate-disclosure/
Tracy, L. & Tuten, M. R. (2017). Social Media Marketing. Chennai: Sage.
Vilches, L. (2011). La investigación en comunicación. Métodos y técnicas en la era digital. Barcelona: Gedisa.
Website Grader. (2018, March 1). Website Grader. Retrieved from https://website.grader.com
Wheeler, A. (2003). Designing Brand Identity. New Jersey: John Wiley & Sons.
White, C. M. (2008). Social Media, Crisis Communication, and Emergency Management - Leveraging Web 2.0 Technologies. Florida, USA: CRC Press.
World Travel & Tourism Council. (2017). Travel & Tourism Global Economic Impact & Issues 2017. London: WTTC.
Yeo, J. P.-H. (2014). Using Blog to Develop an Online Exhibition for Typography Research and Education. Journal of Library & Information Technology, 34(2), 103-109. https://www.doi.org/10.14429/djlit.34.6751
Yin, R. (1989). Case Study Research. Design and Methods. London: SAGE.
Yong-Hyun, C., Hickerson, B. & Lee, J. (2017). Investigation of the technology effects of online travel media on virtual travel experience and behavioral intention. Journal of Travel and Tourism Marketing, 35(3), 320-335. https://www.doi.org/10.1080/10548408.2017.1340224
By submitting the article for evaluation and subsequent publication in Communication & Society, the AUTHOR exclusively assigns the rights of public communication, reproduction, distribution and sale for commercial exploitation to the University of Navarra through its Publications Service, for the maximum legal term in force -the entire life of the author and seventy years after his death or declaration of death-, in any country, and in any of the current and future edition modalities, both in print and electronic versions.
In the event that the article is not accepted for publication , this transfer of rights lapses with the communication of the refusal to the AUTHOR.
The AUTHOR affirms that the article is unpublished, that it has not been sent simultaneously to another publication medium and that the rights have not been transferred exclusively previously. He is responsible to the University of Navarra through its Publications Service for the authorship and originality of his work, as well as for all pecuniary charges that may arise for the University of Navarra through its Publications Service, in favor of third parties due to actions, claims or conflicts arising from the breach of obligations by the AUTHOR.