Said-Hung, E., Serrano-Tellería, A., García-de-Torres, E., Yezers’ka, L. and Calderín, M. 2013. The management of the Social Media at the Iberoamerican’s mass media. Communication & Society. 26, 1 (Jan. 2013), 69-94. DOI:https://doi.org/10.15581/003.26.36157.