Publicidad y nuevos medios. Communication & Society, [S. l.], v. 8, n. 1, p. 133–141, 1995. DOI: 10.15581/003.8.35614. Disponível em: https://revistas.unav.edu/index.php/communication-and-society/article/view/35614. Acesso em: 5 jul. 2025.