Who really creates the place brand? Considering the role of user generated content in creating and communicating a place identity. Communication & Society, [S. l.], v. 31, n. 4, p. 9–25, 2018. DOI: 10.15581/003.31.4.9-24. Disponível em: https://revistas.unav.edu/index.php/communication-and-society/article/view/35667. Acesso em: 15 jul. 2025.