New discourses in brand communication in Spain: adaptation vs. renewal of target audience. Communication & Society, [S. l.], v. 31, n. 2, p. 25–36, 2018. DOI: 10.15581/003.31.35707. Disponível em: https://revistas.unav.edu/index.php/communication-and-society/article/view/35707. Acesso em: 15 jul. 2025.