Drawing attention to institutional communication soft tools: the case of lipdubs. Communication & Society, [S. l.], v. 26, n. 1, p. 133–153, 2013. DOI: 10.15581/003.26.36155. Disponível em: https://revistas.unav.edu/index.php/communication-and-society/article/view/36155. Acesso em: 15 jul. 2025.