Methodologies used in advertising creativity research (1965-2007). Communication & Society, [S. l.], v. 22, n. 2, p. 7–34, 2009. DOI: 10.15581/003.22.36265. Disponível em: https://revistas.unav.edu/index.php/communication-and-society/article/view/36265. Acesso em: 15 jul. 2025.