Convergence and Divergence in Consumer Behaviour. Communication & Society, [S. l.], v. 15, n. 1, p. 40–67, 2002. DOI: 10.15581/003.15.36367. Disponível em: https://revistas.unav.edu/index.php/communication-and-society/article/view/36367. Acesso em: 15 jul. 2025.