Brand strategy and content management on Instagram: scheduling and message length as factors to improve engagement. Communication & Society, [S. l.], v. 35, n. 2, p. 71–87, 2022. DOI: 10.15581/003.35.2.71-87. Disponível em: https://revistas.unav.edu/index.php/communication-and-society/article/view/41449. Acesso em: 15 jul. 2025.