MEDINA-AGUERREBERE, Pablo; MEDINA, Eva; GONZÁLEZ-PACANOWSKI, Toni. Promoting Hospitals’ Reputation through Smart Branding Initiatives. A Quantitative Analysis of the Best Hospitals in the United States. Communication & Society, [S. l.], v. 37, n. 2, p. 197–216, 2024. DOI: 10.15581/003.37.2.197-216. Disponível em: https://revistas.unav.edu/index.php/communication-and-society/article/view/45128. Acesso em: 24 apr. 2026.