Dafonte-Gómez, Alberto, María-Isabel Míguez-González, and Juan-Manuel Corbacho-Valencia. “Viral Dissemination of Content in Advertising: Emotional Factors to Reach Consumers”. Communication & Society 33, no. 1 (January 7, 2020): 107-120. Accessed May 5, 2024. https://revistas.unav.edu/index.php/communication-and-society/article/view/33448.