Mensa, Marta, and Lizardo Vargas-Bianchi. ‚ÄúNurtured and Sorrowful: Positive and Negative Emotional Appeals in Early COVID-19 Themed Brand Communications‚ÄĚ. Communication & Society 36, no. 1 (January 10, 2023): 167-184. Accessed December 2, 2023. https://revistas.unav.edu/index.php/communication-and-society/article/view/42009.