1.
Mensa M, Vargas-Bianchi L. Nurtured and sorrowful: Positive and negative emotional appeals in early COVID-19 themed brand communications. Communication & Society [Internet]. 2023Jan.10 [cited 2023Dec.2];36(1):167-84. Available from: https://revistas.unav.edu/index.php/communication-and-society/article/view/42009