Bermejo-Berros, Jesús
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Communication & Society Vol 32 No 1 (2019) + Special Issue: Credibility and Trust in Post-Truth Times and the Network Society - Special Issue: Articles: Credibility and Trust in Post-Truth Times and the Network Society
Diegetic and non-diegetic surprises, and their effect on liking, long-term recall and comprehension in narrative television commercials
Abstract PDF
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