Alessandro Gentile e-mail(Inicie sesión) , Pablo García-Ruiz e-mail(Inicie sesión)

Contenido principal del artículo

Autores/as

Alessandro Gentile e-mail(Inicie sesión)
Pablo García-Ruiz e-mail(Inicie sesión)

Resumen

284

En el artículo exploramos la experiencia del crowdsourcing, como actividad laboral y colaborativa novedosa dentro de redes altamente especializadas de productores, distribuidores y consumidores. Esta forma de entender, organizar y plasmar el trabajo a través de plataformas colaborativas está todavía poco estudiada: en particular, queda pendiente conocer bien cómo se articulan entre sí la dimensión instrumental-económica de este tipo de trabajo y su dimensión expresivaidentitaria, teniendo en cuenta la participación voluntaria de los actores involucrados (empresas y profesionales, además de potenciales clientes). Abordamos ambos aspectos desde una perspectiva relacional para entender lo que el crowdsourcing ofrece en términos de construcción de valor, de gestión del conocimiento experto y de fomento de nuevos sujetos colectivos.

Palabras clave

TICs, Plataformas Digitales, Economía Colaborativa, Trabajo Relacional

Referencias

Andreoni, James (2007), “Giving Gifts to Groups: How Altruism Depends on the Number of Recipients”, Journal of Public Economics, vol. 91, nº 9, pp. 1731-1749.

Brabham, Daren C. (2010), “Moving the Crowd at Threadless: Motivations for Participations in a Crowdsourcing Application”, Information, Communication & Society, vol. 13, nº 8, pp. 1122-1145.

Blustein, David L. (2011), “A Relational Theory ofWorking”, Journal of Vocational Behavior, vol. 79, nº 1, pp. 1-17.

Brunswicker, Sabine; Bilgram, Volker y Fueller, Johan (2017), “Taming Wicked Civic Challenges with an Innovative Crowd”, Business Horizons, vol. 60, nº 2, pp. 167-177.

Brynjolfsson, Erick y McAfee, Andrew (2014), The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies,WW Norton & Company, Nueva York.

Castells, Manuel (2005), La era de la información. La sociedad red (nueva edición), Alianza Editorial, Madrid.

Chandler, Dana y Kapelner, Adam (2013), “Breaking Monotony with Meaning: Motivation in Crowdsourcing Markets”,Journal of Economic Behavior & Organization, vol. 90, pp. 123-133.

de Beer, Jeremy; McCarthy, Ian P.; Soliman, Adam y Treen, Emily (2017), “Click Here to Agree: Managing Intellectual Property when Crowdsourcing Solutions”, Business Horizons, vol. 60, nº 2, pp. 207-217.

De Masi, Domenico (2002), Ozio creativo, Rizzoli, Milán.

Doan, Anhai; Ramakrishnan, Raghu y Halevy, Alon Y. (2011), “Crowdsourcing Systems on theWorld-wideWeb”, Communications of the ACM, vol. 54, nº 4, pp. 86-96.

Donati, Pierpaolo (1993), La cittadinanza societaria, Laterza, Bari-Roma.

Donati, Pierpaolo (2001), Il lavoro che emerge: prospettive del lavoro come relazione sociale in una economia dopo-moderna, Bollati Boringhieri, Milán.

Donati, Pierpaolo (2006), Repensar la sociedad, Eiunsa, Madrid.

Donati, Pierpaolo (2010), Relational Sociology: a New Paradigm for the Social Sciences, Routledge, Londres.

Donati, Pierpaolo (2017), Quale lavoro? L’emergere di una economía relazionale, Marietti, Génova.

Donati, Pierpaolo y Archer, Margaret S. (2015), The Relational Subject, Cambridge University Press, Cambridge, MA.

Donati, Pierpaolo y García Ruiz, Pablo (2021) Sociología Relacional. Una lectura de la sociedad emergente, Prensas Universitarias de Zaragoza.

Emirbayer, Mustafa (1997), “Manifesto for a Relational Sociology”, American Journal of Sociology, vol. 103, nº 2, pp. 281-317.

Estellés-Arolas, Enrique y González-Ladrón de Guevara, Fernando (2012), “Towards an Integrated Crowdsourcing Definition”, Journal of Information Science, vol. 38, nº 2, pp. 189-200.

Fedorenko, Ivan; Berthon, Pierre y Rabinovich, Tamara (2017), “Crowded Identity: Managing Crowdsourcing Initiatives to Maximize Value for Participants Through Identity Creation”, Business Horizons, vol. 60, nº 2, pp. 155- 165.

Füller, Johann (2010), “Refining Virtual co-Creation from a Consumer Perspective”, California Management Review, vol. 52, nº 2, pp. 98-122.

Goldman, Brian Leonel (2014). “El crowdsourcing como forma de apropiación de valor en el capitalismo informacional”, Revista Hipertextos, vol. 1, nº 2, pp. 131-165.

Hidalgo Manuel, Alejandro (2018), El empleo del futuro. Un análisis del impacto de las nuevas tecnologías en el mercado laboral, Ediciones Deusto, Bilbao.

Hines, Andy (2011), “A Dozen Surprises about the Future of Work”, Employment Relations Today, vol. 38, nº 1, pp. 1-15.

Hodgson, Geoffrey M. (2016), “The Future ofWork in the Twenty-First Century”, Journal of Economic Issues, vol. 50, nº 1, pp. 197-216.

Howe, Jeff (2006), “The Rise of Crowdsourcing”, Wired Magazine, vol. 14, nº 6, pp. 1-5.

ICEMD (2018), Colaboración y co-creación de usuarios y consumidores. http://blogs.icemd.com/blog-colaboracion-y-co-creacion-de-usuarios-yconsumidores-crowdsourcing/caso-de-exito-en-crowdsourcing-my-starbucksidea/ (Accessed 19/01/2018).

Jeppesen, Lars Boy Frederiksen, Lars (2006), “Why do Users Contribute to Firm-Hosted User Communities? The Case of Computer-Controlled Music Instruments”, Organization Science, vol. 17, nº 1, pp. 45-63.

Khallash, Sally y Kruse, Martin (2012), “The Future ofWork andWork- Life Balance 2025”, Futures, vol. 44, nº 7, pp. 678-686.

Kietzmann, Jan H. (2017), “Crowdsourcing: A Revised Definition and Introduction to New Research”, Business Horizons, vol. 60, nº 2, pp. 151-254.

Lee, Michael Y. y Edmondson, Amy C. (2017), “Self-managing Organizations: Exploring the Limits of less-hierarchical Organizing”, Research in Organizational Behavior, vol. 37, pp. 35-58.

Lips-Wiersma, Marjolein y Morris, Lani (2017), The Map of Meaning: A Guide to Sustaining our Humanity in the World of Work, Routledge, Londres.

Malone, Thomas W. (2004), The Future of Work: How the New Order of Business will shape your Organization, your Management Style and your Life, HBS Press, Cambridge, MA.

McAfee, Andrew y Brynjolfsson, Erik (2017), Machine, Platform, Crowd: Harnessing our Digital Future,WWNorton & Company, Nueva York.

McKinsey & Co. (2017), “Jobs:WorkforceTransitions in a Time of Automation”, enhttps://www.mckinsey.com/global-themes/future-of-organizations-and-work/what-the-future-of-work-will-mean-for-jobs-skills-and-wages (Accesed 15/01/2019).

MindSumo (2018), Official website. https://www.mindsumo.com/challenges (Accessed 17/01/2019).

Prpi , John; Shukla, Prasant P.; Kietzmann, Jan H. y McCarthy, Ian Paul (2015), “How toWork a Crowd: Developing through Crowdsourcing”, Business Horizons, vol. 58, nº 1, pp. 77-85.

Ritzer, George y Jurgenson, Nathan (2010), “Production, Consumption, Prosumption: The Nature of Capitalism in the Age of the Digital Prosumer”, Journal of Consumer Culture, vol. 10, nº 1, pp. 13-36.

Rosso, Brent D.; Dekas, Kathryn H. y Wrzesniewski, Amy (2010), “On the Meaning ofWork: A Theoretical Integration and Review”, Research in Organizational Behavior, vol. 30, pp. 91-127.

Schwartz, David (2018), “Embedded in the Crowd: Creative Freelancers, CrowdsourcedWork, and Occupational Community”, Work and Occupations, vol. 45, nº 3.

Spinuzzi, Clay (2012), “Working Alone Together: Coworking as Emergent Collaborative Activity”. Journal of Business and Technical Communication, vol. 26, nº 4, pp. 399-441.

Rodriguez-Lluesma, Carlos; García Ruiz, Pablo y Pinto, Javier (2021), “The Digital Transformation ofWork. A Relational View”, Business Ethics. A European Review, vol. 30, nº 1, pp. 157-167.

Täuscher, Karl (2017), “Leveraging Collective Intelligence: How to Design and Manage Crowd-Based Business Models”. Business Horizons, vol. 60, nº 2, pp. 237-245.

Von Ahn, Laura y Dabbish, Luis (2004), “Labeling Images with a Computer Game”, en Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, pp. 319-326.

Wilson, Matthew; Robson, Karen y Botha, Elsamari (2017), “Crowdsourcing in a Time of Empowered Stakeholders: Lessons from Crowdsourcing Campaigns”, Business Horizons, vol. 60, nº 2, pp. 247-253.

Métricas





Search GoogleScholar




Detalles

Detalles del artículo

Sección
Artículos