Green Innovation Performance and Employee Wellbeing in the Spanish Wine Industry: Unveiling the Role of Green Human Resource Management and Corporate Social Responsibility

Joaquín Martínez-Falcó
Javier Martínez-Falcó
Eduardo Sánchez-García
Bartolomé Marco-Lajara
Gustav Visser
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Resumen

Esta investigación examina cómo la Gestión de Recursos Humanos Verde (GHRM) y la Responsabilidad Social Corporativa (RSC) influyen en el Bienestar de los Empleados (BE) y en el Rendimiento de la Innovación Verde (RIV) en bodegas españolas. Además, se analiza si el BE actúa como un mediador entre la GHRM, la RSC y el RIV. Para realizar este estudio, se recopilaron datos de 196 bodegas españolas y se utilizó un modelo estadístico (PLS-SEM) para analizar la relación entre estas variables. Los resultados muestran que tanto la GHRM como la RSC tienen un impacto positivo en el RIV, y que el BE juega un papel importante en este proceso. La originalidad de esta investigación radica en que analiza cómo estas tres áreas (gestión de personas, responsabilidad social e innovación) están conectadas en el sector del vino: En resumen, este estudio demuestra que invertir en prácticas de GHRM y RSC, y en el bienestar de los empleados, puede impulsar la innovación verde en las bodegas españolas.

Palabras clave:
Gestión de Recursos Humanos Verde, Responsabilidad Social Corporativa, Bienestar de los Empleados, Rendimiento de la Innovación Verde, Gestión de la Felicidad, Industria del Vino, España

Autores/as

Joaquín Martínez-Falcó
Javier Martínez-Falcó
Eduardo Sánchez-García
Bartolomé Marco-Lajara
Gustav Visser

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