Nurtured and sorrowful: Positive and negative emotional appeals in early COVID-19 themed brand communications. Communication & Society, [S. l.], v. 36, n. 1, p. 167–184, 2023. DOI: 10.15581/003.36.1.167-184. Disponível em: https://revistas.unav.edu/index.php/communication-and-society/article/view/42009. Acesso em: 4 jul. 2025.