Economic performance of the Spanish regional public service broadcasters according to the political party in government: An empirical analysis (1995-2016)

Victor Orive-Serrano
,
Miguel Marco-Fondevilla
,
Pilar Latorre-Martínez

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Published: 2019-11-07
DOI: https://doi.org/10.15581/003.32.16958
Keywords:
Governance, regional television, public television, political party, economic performance

How to Cite

Orive-Serrano, V., Marco-Fondevilla, M., & Latorre-Martínez, P. (2019). Economic performance of the Spanish regional public service broadcasters according to the political party in government: An empirical analysis (1995-2016). Communication & Society, 32(4), 159-170. https://doi.org/10.15581/003.32.16958
521

Abstract

This article analyses and quantifies the influence that the political party ruling the regional government has upon the economic performance of the corresponding public service broadcaster. An analysis of the economic performance of regional broadcasting companies was undertaken over the period from 1995 to 2016, studying variables such as expenses per employee, total expenses, total assets, ROA, assets turnover and total share; and their relationship with the political party ruling in the region. The correlation analysis, based on the Krukal-Wallis test, confirms the political parties' influence on the broadcasting entities' management approach. The results obtained indicate that there are significant differences in economic performance depending on the political party (Partido Popular, Spanish Socialist Workers Party and nationalist-regionalist parties) which governs the Autonomous Community, and suggest research areas of interest in order to examine in greater detail the impact of these parties in each case.

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Vol. 32 No. 4 (2019) + Special Issue: Activism, Communication and Social Change in the Digital Age

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