La regulación de la publicidad televisada y del patrocinio de programas en el ámbito europeo
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impulsado a los sectores profesionales de la publicidad y de la radiodifusión a "adoptar medidas de autorregulación que contribuyan a formular una política nacional y europea en materia de publicidad, de patrocinio y de nuevas formas de promoción comercial y de financiación para las empresas de radiodifusión".
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