¿Rehabilitar la "Mainstream"? Cauces para la renovación de la teoría cinematográfica
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asocian a una concepción institucional de la industria cinematográfica. Para sus tareas propias los teóricos del cine
disponen de tradiciones científicas y literarias consolidadas en las culturas occidentales contemporáneas. Otro horizonte de
la reflexión cinematográfica se compone a partir de los orígenes y las fuentes de sus historias. En un plano más difuso
queda el horizonte de expectativas que se supone en las costumbres audiovisuales del público americano y europeo al que
se dirige esta producción artística e industrial a un tiempo. Los muros institucionales del mundo del cine parecen más
franqueables desde la perspectiva de la actualidad y de la originalidad que conlleva una producción artística. Sin embargo,
en cuanto el cine aparece como una arriesgada actividad comercial suele aparecer bastante respetuoso con el imaginario
colectivo que pueden llegar a conocer los creadores y los distribuidores por sus experiencias profesionales.
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