Place branding: A communication perspective
Article Sidebar
434)
Main Article Content
Authors
Abstract
411
References
Aaker, D. A. (1996). Building Strong Brands. New York: Free Press.
Anholt, S. (2005). Some important distinctions in place branding. Place Branding and Public Diplomacy, 1(2), 116-21.
Askegaard, S. (2006). Brands as a global ideoscape. In J. Schroeder & M. Salzer-Mörling (Eds.), Brand Culture (pp. 91-102). Routledge: London.
Boisen, M. Teerlow, K, Groote, P. & Owenberg, O. (2018). Reframing place promotion, place marketing and place branding. Cities, 80, 4-11.
Braun, E. (2012). Putting city branding into practice. Journal of Brand Management, 19(4), 257- 67.
Danesi, M. (2008). Why it sells: decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys. Lanham: Rowman & Littlefield.
Harvey, D. (1996). Justice, Nature and the Geography of Difference. Oxford: Blackwell.
Hatch, M. .J. & Schultz, M. (2008). Taking brand initiative: How companies align strategy, culture and identity through corporate branding. San Francisco: Jossey-Bass.
Kapferer, J. N. (2008). The new strategic brand management. London: Kogan Page.
Kavaratzis, M. (2004). From City Marketing to City Branding: Towards a Theoretical Framework for Developing City Brands. Place Branding and Public Diplomacy, 1(1), 58-73.
Kavaratzis, M., Ashworth, G. .J. & Warnaby, G. (Eds.) (2015). Rethinking Place Branding. Chem: Springer.
Kornberger, M. (2010). Brand Society. London: Routledge.
Louro, M. J. & Cunha, P. (2001). Brand Management Paradigms. Journal of Marketing Management, 17 (7-8), 849-875.
Lury, C. (2004). Brands: The logos of the global economy. London: Routledge.
Morgan, N., Pritchard, A. & Pride, R. (Eds.) (2011). Destination Brands (3rd ed). Oxford: Elsevier.
Skinner, H. (2008). The emergence and development of place marketing’s confused identity. Journal of Marketing Management, 24(9-10), 915-928.
Willie, T. (2007). New models of communication for the digital age. Admap Magazine, October 2007, Issue 487.
Metrics
|
|
Details
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
RIGHTS TRANSFER
By submitting the article for evaluation and subsequent publication in Communication & Society, the AUTHOR exclusively assigns the rights of public communication, reproduction, distribution and sale for commercial exploitation to the University of Navarra through its Publications Service, for the maximum legal term in force -the entire life of the author and seventy years after his death or declaration of death-, in any country, and in any of the current and future edition modalities, both in print and electronic versions.
In the event that the article is not accepted for publication , this transfer of rights lapses with the communication of the refusal to the AUTHOR.
The AUTHOR affirms that the article is unpublished, that it has not been sent simultaneously to another publication medium and that the rights have not been transferred exclusively previously. He is responsible to the University of Navarra through its Publications Service for the authorship and originality of his work, as well as for all pecuniary charges that may arise for the University of Navarra through its Publications Service, in favor of third parties due to actions, claims or conflicts arising from the breach of obligations by the AUTHOR.
