Emeterio Diez-Puertas e-mail(Login required)

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Emeterio Diez-Puertas e-mail(Login required)

Abstract

81
The Eva`s Peron journey to Spain is a media event and the images generated at that time have become in a essential part of the myth of Evita. However, these images suffer a process of deletion, allocation, appropriation and even confrontation. The mass media face different conceptions of what should or should not be the president's wife: the prodigal lady, the artist lady, the nation lady, the heart lady and the freedom lady, as the United States launches a movie about another First Lady, Dolley Payne. All are female masks represent complex and contradictory discursive constructions of genre in service of political communication.

Keywords

First Lady, Eva Duarte de Perón, Dolley Payne, Genre Identity, Mass Media, Franco’s regime.

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