Teoría situacional de los públicos: las nuevas aportaciones desde la década de los noventa

María Isabel Míguez-González

doi:10.15581/003.19.36309

María Isabel Míguez-González e-mail

(Login required)

PDF (Español) (

2560)

View in DADUN

Published: Jun 1, 2006

DOI: https://doi.org/10.15581/003.19.36309

How to Cite

Míguez-González, M. I. (2006). Situational Theory of Publics: new contributions since the nineties. Communication & Society, 19(2), 133-162. https://doi.org/10.15581/003.19.36309

Authors

María Isabel Míguez-González e-mail

(Login required)

Universidad de Vigo.

Abstract

655

In this paper, we have reviewed and classified some recent researches about the situational theory. We have noticed that most of them try to include new variables in the theory or try to combine it with other models, while few of them have altered its structure. Furthermore, we have concluded that most of them do not have any kind of continuity and there are not empirical studies that prove their validity. However, all of them corroborate the situational theory and, since they link it with actual issues, they prove its permanence.

Keywords

Public relations, Situational theory, Publics, James E. Grunig

References

ATWOOD, L. Erwin, y MAJOR, Ann Marie, “Applying situational communication theory to an international political problem: two studies”, Journalism Quarterly, vol. LXVIII, nº 1/2, primavera-verano 1991, pp. 200-210.

BOTAN, Carl H., y SOTO, Francisco, “A semiotic approach to the internal functioning of publics: implications for strategic communication and public relations”, Public Relations Review, vol. XXIV, nº 1, 1998, pp. 21-44.

CAMERON, Glen T., “Memory for investor relations messages: an information-procesing study of Grunig’s situational theory”, Journal of Public Relations Research, vol. IV, nº 1, 1992, pp. 45-60.

CHAY-NEMETH, Constance, “Revisiting publics: a critical archaeology of publics in the Thai HIV/AIDS issue”, Journal of Public Relations Research, vol. XIII, nº 2, 2001, pp. 127- 162.

COZIER, Zoraida R., y WITMER, Dianne F., “The development for a structuration analysis of new publics in a electronic environment”, en HEATH, Robert L. (ed.), Handbook of public relations, 2001, pp. 615-623.

DEWEY, John, The public and its problems, Swallow, Chicago, 1927.

GRUNIG, James E., “Constructing public relations theory and practice”, en DERVIN, Brenda, CHAFFEE, Steven H., y FOREMN-WERNET, Lois (eds.), Communication, another kind of horse race: Essays honoring Richard F. Carter, Hampton Press, Cresskill (New Jersey), 2003, pp. 85-115.

GRUNIG, James E., “A situational theory of publics: conceptual history, recent challenges and new research”, en MOSS, Danny, MacMANUS, Toby, y V?RCIC, Dejan (eds.), Public relations research: an international perspective, International Thomson Business Press, London, 1997, pp. 3-46.

GRUNIG, James E., “Publics, audiences and market segments: segmentation principles for campaigns”, en SALMON, Charles T. (ed.), Information campaigns: balancing social values and social change, Sage, Newbury Park (California), 1989, pp. 199-228.

GRUNIG, James E., “The message-attitude-behavior relationship: communication behaviors of organizations”, Communication Research, vol. IX, 1982, pp. 163-200.

GRUNIG, James E., “The role of information in economic decisión making”, Journalism Monographs, nº 3, 1966, pp. 1-51.

GRUNIG, James E., y HUNT, Todd, Dirección de Relaciones Públicas, Gestión 2000, Barcelona, 2000.

GRUNIG, Larissa A., y GRUNIG, James E. (eds.), Public Relations Research Annual, vol. III, Lawrence Erlbaum, New Jersey, 1991.

HALLAHAN, Kirk, “Inactive publics: the forgotten publics in public relations”, Public Relations Review, vol. XXVI, nº 4, invierno 2000, pp. 499-515.

HAMILTON, Peter K., “Grunig’s situational theory: a replication, application, and extension”, Journal of Public Relations Research, vol. IV, nº 3, 1992, pp. 123-149.

KARLBERG, Michael: “Remembering the public in public relation research: from theoretical to operational symmetry”, Journal of Public Relations Research, vol. VIII, nº 4, 1996, pp. 263-278.

MAJOR, Ann Marie, “The utility of situational theory of publics for assessing public response to a disaster prediction”, Public Relations Review, vol. XXIV, nº 4, invierno 1998, pp. 489-508.

MAJOR, Ann Marie, “Environmental concern and situational communication theory: implications for communicating with environmental publics”, Journal of Public Relations Research, vol. V, nº 4, 1993, pp. 251-268.

ROGERS, Ronald W., “A protection motivation theory of fear appeals and attitude change”, Journal of Pshychology, nº 91, pp. 93-114.

ROSER, Connie, y THOMPSON, Margaret, “Fear appeals and the formation of active publics”, Journal of Communication, vol. VL, nº 1, invierno 1995, pp. 103-121.

SLATER, Michael D., CHIPMAN, Helen, et al., “Information processing and situational theory: a cognitive response analysis”, Journal of Public Relations Research, vol. IV, nº 4, 1992, pp. 189-203.

VAN LEUVEN, James K., y SLATER, Michael D., “How publics, public relations, and the media shape the public opinion process”, en GRUNIG, Larissa A. y GRUNIG, James E. (eds.), Public Relations Research Annual, vol. III, Lawrence Erlbaum, New Jersey, 1991, pp. 165-178.

VAN LIERE, Kent D., y DUNLAP, Riley E., “Environmental concern: does it make a difference how it’s measured?, Environment and Behavior, vol. XIII, nº 6, pp. 651-676.

VASQUEZ, Gabriel M., “Testing a communication theory-method-message-behavior complex for the investigation of publics”, Journal of Public Relations Research, vol VI, nº 4, 1994, pp. 267-291.

VASQUEZ, Gabriel M., “A homo narrans paradigm for public relations: combining Bormann’s symbolic convergence theory and Grunig’s Situational theory of publics”, Journal of Public Relations Research , vol V, nº 3, 1993, pp. 201-216.

YANG, Sung-Un, “The effect of organization-public relationships on organizational reputation”, paper presentado en el seminario Public Relations Management, impartido en la Universidad de Maryland en noviembre de 2004. Sin publicar.

Metrics

Details

Issue

Vol 19 No 2 (2006)

Section

Articles

RIGHTS TRANSFER

By submitting the article for evaluation and subsequent publication in Communication & Society, the AUTHOR exclusively assigns the rights of public communication, reproduction, distribution and sale for commercial exploitation to the University of Navarra through its Publications Service, for the maximum legal term in force -the entire life of the author and seventy years after his death or declaration of death-, in any country, and in any of the current and future edition modalities, both in print and electronic versions.

In the event that the article is not accepted for publication , this transfer of rights lapses with the communication of the refusal to the AUTHOR.

The AUTHOR affirms that the article is unpublished, that it has not been sent simultaneously to another publication medium and that the rights have not been transferred exclusively previously. He is responsible to the University of Navarra through its Publications Service for the authorship and originality of his work, as well as for all pecuniary charges that may arise for the University of Navarra through its Publications Service, in favor of third parties due to actions, claims or conflicts arising from the breach of obligations by the AUTHOR.

Article Sidebar

Main Article Content