Presente de la información institucional de la Universidad española. El caso de la Universidad de Murcia.

Marta Isabel García-Rivas

doi:10.15581/003.16.36355

Marta Isabel García-Rivas e-mail

(Login required)

PDF (Español) (

48)

View in DADUN

Published: Jan 1, 2003

DOI: https://doi.org/10.15581/003.16.36355

How to Cite

García-Rivas, M. I. (2003). Presente de la información institucional de la Universidad española. El caso de la Universidad de Murcia. Communication & Society, 16(1), 29-56. https://doi.org/10.15581/003.16.36355

Authors

Marta Isabel García-Rivas e-mail

(Login required)

Abstract

99

The increase of the number of universities in our present social context, forces to act to these academic institutions in the scope of institutional communication, like true companies, reinforcing, by this way, their traditional values and trying to solve their deficiencies. Under this perspective, the university institutional communication acquires special importance. In the University of Murcia arises this necessity almost 70 years after its foundation and, at the moment, it still lacks a stable structure and policy related with the institutional communication. Therefore, with the analysis of its weaknesses and strengths, we have tried to establish the possible improvements and opportunities at this scope for the University of Murcia.

Keywords

Institutional Communication, Corporative Communication, University of Murcia

Metrics

Details

Issue

Vol 16 No 1 (2003)

Section

Articles

RIGHTS TRANSFER

By submitting the article for evaluation and subsequent publication in Communication & Society, the AUTHOR exclusively assigns the rights of public communication, reproduction, distribution and sale for commercial exploitation to the University of Navarra through its Publications Service, for the maximum legal term in force -the entire life of the author and seventy years after his death or declaration of death-, in any country, and in any of the current and future edition modalities, both in print and electronic versions.

In the event that the article is not accepted for publication , this transfer of rights lapses with the communication of the refusal to the AUTHOR.

The AUTHOR affirms that the article is unpublished, that it has not been sent simultaneously to another publication medium and that the rights have not been transferred exclusively previously. He is responsible to the University of Navarra through its Publications Service for the authorship and originality of his work, as well as for all pecuniary charges that may arise for the University of Navarra through its Publications Service, in favor of third parties due to actions, claims or conflicts arising from the breach of obligations by the AUTHOR.

Article Sidebar

Main Article Content