Medina, Eva, Universidad de Alicante, Spain

• Communication & Society Vol 35 No 4 (2022) - Articles
  Promoting Health Brands through Social Media. A Quantitative Analysis about the World’s Best Cancer Hospitals
  Abstract  PDF
• Communication & Society Vol 37 No 2 (2024) + Special Issue: The Use of Artificial Intelligence in Communication: Ethical Implications for Media [I] - Articles
  Promoting Hospitals’ Reputation through Smart Branding Initiatives. A Quantitative Analysis of the Best Hospitals in the United States
  Abstract  PDF