Review of the Second Phase of «Artistic Capitalism» by Sociologist Gilles Lipovetsky (1950-1980). Background and Development of the Democratisation and Propagation of the so-called «Society of Plenty», and Outline of the Third Phase of «Artistic Capitalism»
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Abstract
This article aims to outline sociologist Gilles Lipovetsky’s views the views of sociologist Gilles Lipovetsky on the so-called «second phase of cultural capitalism», which occurs. The historical moment between the 1950s and the 1980s and is characterized by the spread of mass consumption and the expansion of cultural industries. The antecedents of this stage, the «first phase of cultural capitalism» date back to 1850 and last until the Second World War. We will use this starting point, the end of the first phase of cultural capitalism, to review the events that gave rise to the spread and democratization of consumption. We will also review the main postulates of the «third phase of cultural capitalism», which is still in force today.
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