Sergei Zhuk e-mail(Login required)

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Sergei Zhuk e-mail(Login required)

Abstract

124
Sergei Zhuk's article deals with problem of advertising of international tourism abroad during the Brezhnev Era. Commercial reasons made the Soviet administration of various travel agencies to incorporate in their advertising elements of nationalism and western rock music as well.

Keywords

International tourism, advertising, Brezhnev era, nationalism, western rock music

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