Evolución de la prensa gratuita (1990-1992)

Pedro García-Alonso

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Published: 1993-01-01
DOI: https://doi.org/10.15581/003.6.35549
Keywords:
Evolución, Prensa, Gratuita

How to Cite

Evolución de la prensa gratuita (1990-1992). (1993). Communication & Society, 6(1-2), 127-133. https://doi.org/10.15581/003.6.35549
230

Abstract

Asistimos en el mundo de hoy a una demanda continua y creciente hacia muchos bienes y servicios. El gusto definido del cliente se adecúa a la madurez de nuestro mercado informativo, si bien no tanto como requiere nuestra nueva dimensión en el mercado europeo. Junto a ello percibimos también un intenso ruido publicitario que satura la demanda en prensa con un exceso de oferta informativa, tanto con respecto a los anuncios publicitarios como a la comunicación de ideas y opiniones de contenido editorial.
Keywords:
Evolución, Prensa, Gratuita

Authors

Pedro García-Alonso
Universidad Complutense de Madrid.


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Issue

Vol. 6 No. 1-2 (1993)

Section

Articles

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