Michel Sapin e-mail(Login required)

Main Article Content

Authors

Michel Sapin e-mail(Login required)

Abstract

67
The author explains the reasons that led the French Government to legislate in the advertising sector and to enact the law bearing his name, which the author – naturally – defends: the need for transparency, the deplorable operations of agencies and buying services, the lack of concordance and trust, the difficult general economic context, the need for drastic reform, etc.

Metrics

Search GoogleScholar


Details

Article Details

Section
Articles