La publicidad en Francia: antecedentes históricos

Claude Jean Bertrand

Article Sidebar

PDF (Spanish) (676)
See on DADUN
Published: 1994-01-01
DOI: https://doi.org/10.15581/003.7.35583
Keywords:
Francia, Antecedentes, Históricos

How to Cite

La publicidad en Francia: antecedentes históricos. (1994). Communication & Society, 7(1), 29-38. https://doi.org/10.15581/003.7.35583
232

Abstract

After describing the process and motives leading to the elaboration of the Sapin Law, the author carries out an extensive historical exposition of the media sector in France, pointing out its bad habits and deficiencies, and describes the present situation of advertising in that country one year after the implementation of the law reforming the sector.

En Francia las palabras 'publicidad' y 'corrupción' van juntas como el clarete y el foie gras
Keywords:
Francia, Antecedentes, Históricos

Authors

Claude Jean Bertrand


Metrics

Search GoogleScholar




Downloads

Download data is not yet available.

Issue

Vol. 7 No. 1 (1994)

Section

Articles

RIGHTS TRANSFER

By submitting the article for evaluation and subsequent publication in Communicaton & Society, the AUTHOR grants exclusive economic and/or exploitation rights: reproduction, distribution, public communication, transformation/translation/creation of derivative works, and commercialisation to the University of Navarra through its Publications Service, for the maximum legal period in force -the author's lifetime and seventy years after his or her death or declaration of death-, in any country, and in any of the current and future publishing modalities, both in print and electronic versions.

In the event that the article is not accepted for publication, this transfer of rights lapses with the communication of the refusal to the AUTHOR.

The AUTHOR affirms that the article is unpublished, that it has not been sent simultaneously to another publication medium and that the rights have not been transferred exclusively previously. He is responsible to the University of Navarra through its Publications Service for the authorship and originality of his work, as well as for all pecuniary charges that may arise for the University of Navarra through its Publications Service, in favor of third parties due to actions, claims or conflicts arising from the breach of obligations by the AUTHOR.