Engaging citizens in sports mega-events: the participatory strategic approach of Tokyo 2020 Olympic
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The city of Tokyo has initiated the implementation of its comprehensive strategy for hosting its second Olympic Games in 2020. The foundation plan of the 2020 Games identifies the engagement strategy as one of the key strategic pillars of the event aimed at ensuring an inclusive and active participatory nature of the Games celebration. The research is guided by an exploratory case study approach to assess the citizen engagement strategy and participatory frameworks within the context of the Olympic mega-event to be held in Tokyo in 2020. The examination of some innovative initiatives in the pre-game period such as the national call for the creation of Olympic medals, the Olympic mascots selection process and the Volunteering program, reveals a series meaningful drivers of citizen engagement strategy of Tokyo 2020 Olympic Games ranging from the access to a specific Olympic knowledge and sports experience to a personal self-realization and community empowerment, among others. The research aims at contributing to further academic discussion and effective practice of citizens´ engagement in place making through sports mega-events in such a way as to ensure a truly inclusive, inspiring and meaningful nature of these global happenings.
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