Interpretando los escraches: la prensa española en el proceso de opinión pública

Xabier Albizu Landa

doi:10.15581/003.29.35934

Xabier Albizu Landa e-mail

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Published: Jan 1, 2016

DOI: https://doi.org/10.15581/003.29.35934

How to Cite

Albizu Landa, X. (2016). Interpreting escraches: the role of the Spanish press in the public opinion process. Communication & Society, 29(1), 83-100. https://doi.org/10.15581/003.29.35934

Authors

Xabier Albizu Landa e-mail

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Universidad del País Vasco.

Abstract

234

This paper presents research into the journalistic treatment of the escrache phenomenon led by the anti-eviction movement in Spain in 2013. For this purpose, an analytical model has been constructed that helps to understand how the mass media, the social elite, social movements and the virtual public sphere interact in the public opinion process. Based on this analytical model and using frame theory, the coverage of escraches by two Spanish newspapers, El País and La Vanguardia, is analysed, comparing it with the main statements made by the spokespersons of the movement, and the social elite. The results confirm the hypothesis: the social elite sets the predominant overall frame for the journalistic treatment of the phenomenon. The escraches case, however, is exceptional in that the argument frames proposed by the movement acquired a greater degree of “legitimacy” than those proposed by the elite.

Keywords

Mass media, escrache, public opinion process, anti-eviction movement, framing

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