Three decades of advertising research in Spain: analysis of scientific communication journals (1980-2013)

Antonio J. Baladrón-Pazos
Beatriz Correyero-Ruiz
Benjamín Manchado-Pérez

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Published: 2014-10-01
DOI: https://doi.org/10.15581/003.27.35979
Keywords:
Advertising, research, scientific production, Spain, scientific journals

How to Cite

Three decades of advertising research in Spain: analysis of scientific communication journals (1980-2013). (2014). Communication & Society, 27(4), 49-71. https://doi.org/10.15581/003.27.35979
299

Abstract

This article presents the main findings of a study on advertising research in Spanish communication scientific journals for the last thirty years. A total of 853 articles collected from 53 journals, ranging from 1980 to 2013, were used in the analysis, to study characteristics on journals, articles and authors (such as article subject or authors’ institutional affiliation). Results allow a better understanding of the research on advertising conducted in Spain during the last three decades.
Keywords:
Advertising, research, scientific production, Spain, scientific journals

Authors

Antonio J. Baladrón-Pazos
Beatriz Correyero-Ruiz
Benjamín Manchado-Pérez


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Vol. 27 No. 4 (2014)

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