Advertising self-regulation. A comparative analysis between the United Kingdom and Spain

Salvador Perelló-Oliver e-mail(Login required) , Clara Muela-Molina e-mail(Login required)

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Published: Jul 1, 2014
DOI: https://doi.org/10.15581/003.27.35983
How to Cite
Perelló-Oliver, S., & Muela-Molina, C. (2014). Advertising self-regulation. A comparative analysis between the United Kingdom and Spain. Communication & Society, 27(3), 1-18. https://doi.org/10.15581/003.27.35983

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Authors

Salvador Perelló-Oliver e-mail(Login required)
Universidad Rey Juan Carlos.
Clara Muela-Molina e-mail(Login required)
Universidad Rey Juan Carlos.

Abstract

267
Based on the criteria and parameters considered decisive by the European Union for an effective self-regulation model in advertising, this work carries out a comparative analysis between the advertising self-regulation systems in the United Kingdom and Spain. Setting the British system as a benchmark due to its effectiveness, the main objective of the study is to identify the strengths and weaknesses of the Spanish system in terms of independence, effectiveness, funding and coverage. In line with the best practice model and in view of the results obtained, certain improvement tools are proposed within a framework of an independent and proactive body.

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Vol 27 No 3 (2014)
Section
Articles

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