Paid news vs free news: evolution of the WSJ.com business model from a content perspective (2010-2012)

Alfonso Vara-Miguel
Elena Sanjurjo-San Martín
Carolina Díaz-Espina

Article Sidebar

PDF (232)
See on DADUN
Published: 2014-04-01
DOI: https://doi.org/10.15581/003.27.35999
Keywords:
Paywalls, Media business models, The Wall Street Journal, Paid content, Newspapers

How to Cite

Paid news vs free news: evolution of the WSJ.com business model from a content perspective (2010-2012). (2014). Communication & Society, 27(2), 147-167. https://doi.org/10.15581/003.27.35999
504

Abstract

The present article analyses the development of the paid content published on the homepage of The Wall Street Journal’s digital version (from 2010 to 2012) as well as the influence that the variables of type of subject matter, the section in which the content appear and the territorial scope have on the probability of certain contents being paid for. The authors of this article established that the WSJ.com strategy has been evolving from an open paywall model to a much more restrictive one. They also came to the conclusion that payment is closely linked to dissimilar and more specialized content with higher added value that is not easily imitated by the competition.
Keywords:
Paywalls, Media business models, The Wall Street Journal, Paid content, Newspapers

Authors

Alfonso Vara-Miguel
Universidad de Navarra.
Elena Sanjurjo-San Martín
Universidad de Navarra.
Carolina Díaz-Espina
Universidad de Navarra.


Metrics

Search GoogleScholar




Downloads

Download data is not yet available.

Issue

Vol. 27 No. 2 (2014)

Section

Articles

RIGHTS TRANSFER

By submitting the article for evaluation and subsequent publication in Communicaton & Society, the AUTHOR grants exclusive economic and/or exploitation rights: reproduction, distribution, public communication, transformation/translation/creation of derivative works, and commercialisation to the University of Navarra through its Publications Service, for the maximum legal period in force -the author's lifetime and seventy years after his or her death or declaration of death-, in any country, and in any of the current and future publishing modalities, both in print and electronic versions.

In the event that the article is not accepted for publication, this transfer of rights lapses with the communication of the refusal to the AUTHOR.

The AUTHOR affirms that the article is unpublished, that it has not been sent simultaneously to another publication medium and that the rights have not been transferred exclusively previously. He is responsible to the University of Navarra through its Publications Service for the authorship and originality of his work, as well as for all pecuniary charges that may arise for the University of Navarra through its Publications Service, in favor of third parties due to actions, claims or conflicts arising from the breach of obligations by the AUTHOR.