From Postmodern Ethics to the New Ethics of the Me Generation: The Transition from Mass Media to the Internet

Diego José García-Capilla

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Published: 2012-01-01
DOI: https://doi.org/10.15581/003.25.36180
Keywords:
Ethics, Postmodernism, Mass Media, Internet, Me Generation

How to Cite

From Postmodern Ethics to the New Ethics of the Me Generation: The Transition from Mass Media to the Internet. (2012). Communication & Society, 25(1), 165-188. https://doi.org/10.15581/003.25.36180
446

Abstract

Postmodernism, a culture of vague boundaries, boosted values such as individualism and superficial character, with the Mass Media as a crucial factor in spreading them. The Internet is an heir of this period, but took on a life of its own, becoming the favourite information source for the population, and also an economic icon. The Internet put an end to the fragmentation of the media and introduced a bidirectional nature to communications. It is a multipurpose tool that generates values and changes (in reading, attention, memory or culture), requiring a critical evaluation of the new Me Generation axiology.
Keywords:
Ethics, Postmodernism, Mass Media, Internet, Me Generation

Authors

Diego José García-Capilla
University of Murcia. Faculty of Philosophy. 30100 Murcia.

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Vol. 25 No. 1 (2012)

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