Auge y caída de Soitu, un ejemplo de medio nativo digital en España

José Luis Gonzalez

doi:10.15581/003.23.36241

José Luis Gonzalez e-mail

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DOI: https://doi.org/10.15581/003.23.36241

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José Luis Gonzalez e-mail

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Universidad Miguel Hernández.

Abstract

114

The structure of the Spanish online media market has experienced a deep transformation throughout 2007-2009. One of the key factors of change to be highlighted is the rise of ‘native digital’ media, which are trying to reach their share in a market still dominated by the online editions of traditional media. This article analyses these several of the initiatives at a national and regional level, such as Soitu. Among then, the case of Soitu stands out for its innovative approach, despite the fact that it closed down after a two year period. It is argued that Soitu´s example could be regarded as a point of departure in the Spanish ‘native digital’ media.

Keywords

Digital natives, cyberjournalism, Soitu, participatory media, specialization.

References

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Vol 23 No 2 (2010)

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